Ad Campaigns
apna.co celebrates job seekers with #ApnaThankYou campaign
Mumbai: This New Year, apna.co, India’s jobs and networking platform, launched a campaign titled #ApnaThankYou as a heartfelt tribute to the remarkable job seekers whose careers found new horizons on this groundbreaking platform. The campaign used state-of-the-art CGI technology to unveil awe-inspiring Magic Portals hovering above India’s iconic landmarks. From the majestic India Gate to the cultural wonders of Charminar, the digital film weaved magic, spotlighting not just apna.co’s profound impact but also narrating compelling success stories.
The data unveiled is as inspiring as the campaign. Delhi witnessed an unprecedented 1.9 crore job applications, while Chennai made history with equal gender representation in applications. Bengaluru saw a staggering 40 Lakh women applicants, Hyderabad boasted 31 lakh fresher applications, and Mumbai shone with 40 lakh graduate applications in 2023 alone. #ApnaThankYou heralds a fresh chapter in job-seeking narratives as it took the digital world by storm while unveiling a mesmerising campaign on Instagram and LinkedIn.
Sharing insights about the initiative apna.co founder and CEO Nirmit Parikh said, “Since the inception of apna.co, our mission has centred on providing a singular platform for job seekers to not only discover career opportunities but also foster valuable professional connections. The essence of the #ApnaThankYou campaign encapsulates the celebration of diverse narratives that have unfolded within our platform’s vibrant ecosystem. We extend our heartfelt appreciation to each user who has placed their trust in apna.co’s journey.”
The campaign allegedly gained widespread acclaim through various social media handles on Instagram, reaching diverse audiences. Through this, apna.co aims to create a relatable and supportive environment for individuals navigating the complexities of the job market. apna.co is ensuring that everyone, irrespective of their journey, feels empowered and supported in their pursuit of rewarding career opportunities.
Link to the Campaign Video –
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
