MAM
APIS India awards media mandate to dentsu X
MUMBAI: APIS India, an FMCG company, has awarded its media mandate to dentsu X India, an integrated media specialist from the house of Dentsu Aegis Network.
APIS India offers a range of quality food products in India. The brand started its Indian Consumer Business 36 months ago and now it is a prominent brand with more than 2.4 lakh retail coverage across India. It has become a strong player in Modern trade and E-commerce segment.
APIS India offers a range of quality food products in India. With its world class in-house facilities for testing lab for processing and filtration. Starting its Indian Consumer Business just 36 months ago, it has become a strong player in E-commerce and Modern trade segment and now is a prominent brand with more than 2.4 lakh retail coverage across India.
APIS India was also recognized as the ‘Promising Brand of 2018’ by The Economic Times.
Speaking on the association, Pankaj Mishra, CEO, APIS India Said, “The dentsu X team has impressed us with their consumer and market insights, their appreciation of consumer connect and driving experiences. We are very happy to announce our association with dentsu X.”
Commenting on the appointment, Divya Karani, CEO, dentsu X said, “This is a testimony to the value dentsu X brings to the business. When clients who have experienced our work, reach out to award us new business, it is very gratifying. In a year when we have clinched large new business wins, awards & accolades from the industry, this is the cherry on the cake.”
This has been a year of accolades for dentsu X with Forrester Wave, global research firm, recognizing dentsu X as ‘One of the most significant media agencies in 2019’ and COMvergence, an independent international report, recognizing dentsu X India as the No.1 agency on the New Business Barometer 2018.
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
