Brands
Aoneha Tagore gets into entrepreneurship with Collabor8 launch
Former Spotify India editorial head sets up firm focused on long-term brand and fandom building
MUMBAI: Aoneha Tagore is stepping out of streaming and into entrepreneurship, launching artist management and brand advisory firm Collabor8 with a clear pitch: manage musicians for careers, not just campaigns.
The former head of editorial at Spotify India has positioned the venture as a response to an industry still wired to short-term release cycles even as artists double up as cultural voices and community builders. Founded in late 2025, Collabor8 is built around longer-horizon planning, narrative shaping and career development.
Its offering spans music strategy, public relations, social media, content direction, brand partnerships, monetisation and positioning. The bundle sits under what the firm calls “Music Surround Services”, designed to align creative output with bigger career goals and market positioning.
Tagore brings more than two decades of experience across radio, television and digital. Her track record runs through WorldSpace Satellite Radio, Fever FM, Oye FM, Radio City, 9X Network, MTV and VH1, alongside work on the launch of MTV Beats. Most recently, she oversaw playlist strategy and artist programming at Spotify India during a period of rapid growth for the platform.
At Collabor8, artist management is framed as brand stewardship. The firm says it follows a people-first, insight-led model that privileges narrative clarity, fandom development and durable growth over momentary spikes in visibility. It works with emerging, scaling and established artists, tailoring playbooks to individual ambitions.
The agency has already signed a mix of upcoming and established acts and plans to keep its gaze on career planning beyond conventional release calendars.
Explaining the move, Tagore said:
“Artists today are not just releasing music, they’re shaping culture, building communities and initiating conversations. Yet much of the ecosystem still manages them for the next release or moment. Collabor8 was created to help artists articulate their vision, how they want to be seen, heard and remembered but most importantly, build meaningful narratives around their brand identity. Our focus is on building scale, longevity and fandom for music artists, not fleeting visibility.”
As the artist economy matures, Collabor8 is pitching itself as a partner for strategic, sustainable and authentic careers. The wager is simple: in a crowded market, the artists who last will be those built like brands. Collabor8 wants to be in the engine room when that happens.
Brands
Muttley Crew unleashes subscription treats for dogs on 5th birthday
‘Muttley Monthly’ delivers all-natural goodies with free gifts and flexible plans.
MUMBAI: Five years ago, a pack of health-obsessed humans decided Indian dogs deserved better than boring biscuits and now Muttley Crew is barking up the right subscription tree. The Bengaluru premium pet food brand, founded by Smriti Thomas, is marking its anniversary with ‘Muttley Monthly’, a new subscription model that drops preservative-free, human-grade treats straight to doorsteps.
The service offers 1-month, 3-month and 12-month plans, letting pet parents pick flavours across jerkies, biscuits and more perfect for training, rewards or everyday snacking. Boxes arrive early each month, with the freedom to pause, skip or cancel anytime. Every delivery includes an assured free gift, adding a little tail-wagging surprise to the routine.
Muttley Crew founder Smriti Thomas captured the milestone mood, “When we started Muttley Crew five years ago, our mission was to create treats that are as safe, wholesome and thoughtful as the food we choose for ourselves. This anniversary is a celebration of the trust pet parents have placed in us, and the subscription model is our way of making premium nutrition more convenient and rewarding.”
All treats are crafted with chefs, vets and nutritionists to ensure taste meets nutritional sense, no artificial nasties, just clean labels and delicious recipes. After building a loyal pack through transparency and quality, Muttley Crew now aims to turn one-off purchases into happy, habitual munching for dogs across India.
In a country where pets are increasingly treated like family, this move makes premium care as easy as ordering groceries minus the guilt, plus the wagging approval. Details and sign-ups are live on the Muttley Crew website. Who knew five years could fetch so much loyalty?
