Brands
Aoneha Tagore gets into entrepreneurship with Collabor8 launch
Former Spotify India editorial head sets up firm focused on long-term brand and fandom building
MUMBAI: Aoneha Tagore is stepping out of streaming and into entrepreneurship, launching artist management and brand advisory firm Collabor8 with a clear pitch: manage musicians for careers, not just campaigns.
The former head of editorial at Spotify India has positioned the venture as a response to an industry still wired to short-term release cycles even as artists double up as cultural voices and community builders. Founded in late 2025, Collabor8 is built around longer-horizon planning, narrative shaping and career development.
Its offering spans music strategy, public relations, social media, content direction, brand partnerships, monetisation and positioning. The bundle sits under what the firm calls “Music Surround Services”, designed to align creative output with bigger career goals and market positioning.
Tagore brings more than two decades of experience across radio, television and digital. Her track record runs through WorldSpace Satellite Radio, Fever FM, Oye FM, Radio City, 9X Network, MTV and VH1, alongside work on the launch of MTV Beats. Most recently, she oversaw playlist strategy and artist programming at Spotify India during a period of rapid growth for the platform.
At Collabor8, artist management is framed as brand stewardship. The firm says it follows a people-first, insight-led model that privileges narrative clarity, fandom development and durable growth over momentary spikes in visibility. It works with emerging, scaling and established artists, tailoring playbooks to individual ambitions.
The agency has already signed a mix of upcoming and established acts and plans to keep its gaze on career planning beyond conventional release calendars.
Explaining the move, Tagore said:
“Artists today are not just releasing music, they’re shaping culture, building communities and initiating conversations. Yet much of the ecosystem still manages them for the next release or moment. Collabor8 was created to help artists articulate their vision, how they want to be seen, heard and remembered but most importantly, build meaningful narratives around their brand identity. Our focus is on building scale, longevity and fandom for music artists, not fleeting visibility.”
As the artist economy matures, Collabor8 is pitching itself as a partner for strategic, sustainable and authentic careers. The wager is simple: in a crowded market, the artists who last will be those built like brands. Collabor8 wants to be in the engine room when that happens.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
