Brands
AnyMind seals sweet deal with AnyReach to power up global gift-tech game
MUMBAI: Wrapped with tech and tied with synergy, Anymind Group has just added another bow to its box of digital surprises this time, a full acquisition of Japanese e-gifting innovator, Anyreach. The Tokyo-based firm, best known for its platform Anygift, will now operate under the Anymind umbrella, marking the group’s 10th acquisition and its fifth in Japan.
Founded in 2016, Anymind has grown into a global BPaaS (Business Process as a Service) player across marketing, e-commerce, and digital transformation, now spanning 15 markets. Its latest move not only fortifies its grip on the booming e-commerce landscape but also gifts it a stronghold in Japan’s rapidly expanding digital gifting space.
AnyGift, used by over 700 companies in Japan lets online shoppers send physical or digital gifts without needing the recipient’s address, a feature that has found massive favour in a market projected to hit 257 billion dollars by 2027.
On the completed acquisition, Anyreach CEO and founder Konosuke Nakajima said, “We founded AnyReach in 2021 with the mission to create a global e-gifting platform. In less than three years, Anygift has been adopted by over 700 companies, solidifying its position in Japan. By joining forces with AnyMind Group, which operates in 15 countries and regions, we can expand globally and continue innovating beyond digital gifting, incorporating offline experiences as well. Together, we aim to build the world’s No.1 platform in the gift-tech industry.”
Anymind Group CEO and co-founder Kosuke Sogo said, “With this acquisition, our 10th M&A deal and fifth in Japan, we are accelerating our expansion in the e-commerce space. By combining our technology and expertise in marketing and e-commerce with AnyReach’s e-gift platform, we will provide new value to enterprise e-commerce strategies, support brand growth, and deliver unique purchasing experiences to consumers worldwide.”
The acquisition brings a potent trifecta of capabilities into play. By fusing Anygift with Anymind’s e-commerce platform AnyX and influencer marketing engine Anytag, the newly united teams are poised to offer next-level solutions to brands looking to stand out in the digital bazaar.
Beyond business, the acquisition symbolises a new phase in what both companies call the “gift-tech” revolution where digital convenience meets emotional expression, now at a global scale.
From Southeast Asia to the world, it seems gifting just got an upgrade.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
