MAM
Ants Digital strengthens leadership team with Faisal Haq as COO
Mumbai: Ants Digital, a tech-led marketing agency based out of Gurgaon, has appointed Faisal Haq as chief operating officer.
Haq comes with over 21 years of experience and has joined Ants after working for WATConsult-Dentsu International for over 6.5 years in the capacity of EVP operations and business development. In his two decades of rich experience, he has worked in different positions with Roshcomm (Kingdom of Bahrain), Askme.com, Crosshairs Communication, and Avian Media. He brings with him a very good experience of digital and technology in both domestic and international markets.
“Faisal comes with a great understanding of different markets which will hugely help Ants in strengthening its footprint across the globe. Our bullish approach in getting great clients onboard has served us well as we have acquired some noteworthy clients in the space of infrastructure, health and wellness, defence, and insurance sector,” stated Ants Digital CEO Sanjay Arora. “With Faisal joining Ants, the team is excited to serve more extensive mandates even in the International markets. By investing heavily in technology and hiring good talent, we have been working towards scaling our operations across Gurgaon, Mumbai, and Hyderabad.”
Haq comes with over 21 years of experience in integrated marketing, digital media marketing, social media, data-driven marketing, and advertising with domain exposure with various startups, emerging tech, technology, mobile media, programmatic, consulting, regional and global market.
“Ants has been scaling ideas and its business pan India, and I am excited to build and grow this further,” said Haq on his new role. “The online prowess and unique mix of service offerings, including digital, brand building, creatives and content and technology, make the whole offering more future-ready and agile. I am really excited to be part of the team and look forward to this challenge.”
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
