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Ants Digital bags business mandate for Pure Home+Living
Mumbai: Home decor brand Pure Home+Living has assigned its digital, brand and performance marketing duties to Ants Digital. The agency will strategise to enhance the brand’s online presence across digital, e-commerce and various social platforms, increase the footfall in stores and create innovative campaigns for the D2C channel.
Pure Home+Living is a flagship affordable luxury home decor brand of DLF Brands, one of the players in the Indian retail sector. “As we revamp the look and feel of spaces through our products, we seek an experience where our online presence is uplifted in the same way,” said Pure Home+Living chief operating officer Zafar Baig. “We seek to communicate a cohesive message to increase our footfall in stores and on e-commerce eventually reaching to all metros, tier 1 and 2 cities. We are very excited to be working with Ants as our creative and digital partner to transform our online presence with their out of the box combination of ideas.”
Ants Digital chief executive officer Sanjay Arora added, “The growing ecommerce market is a favorable environment for brands to distribute their products directly to the consumer. The immense reach of offline stores and a considerable push to the brand online will enhance the brand’s visibility. At Ants, we are enabling D2C push for many brands, and we are sure with our creative and innovative content, Pure Home+Living will stand out amongst consumers.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
