MAM
Ankur Suman partners with PRable Global
Mumbai: Ankur Suman, the esteemed scriptwriter behind the much-anticipated film “Kaagaz 2,” has onboarded PRable Global, a leading PR and communications agency in India, to manage communications for his latest project. “Kaagaz 2” marks veteran actor Satish Kaushik’s final venture and is slated for release on 1 March. The recently unveiled trailer has garnered exceptional acclaim, setting high expectations for the film’s premiere.
PRable Global, known for its dynamic approach and prowess in elevating the presence of startups and founders, views this partnership as a testament to its commitment to diversifying its services. The agency will be strategising and mapping out Suman’s PR-related activities to ensure a much deserved visibility.
Speaking on behalf of PRable Global, founder Aman Singh Madaan remarked, “We are thrilled to welcome Ankur Suman to the PRable Global family. Collaborating with such a talented individual on a project as significant as ‘Kaagaz 2’ is indeed a privilege. Ankur’s trust in our capabilities reinforces our dedication to delivering impactful communication strategies.”
Suman, renowned for his two-decade-long stint in advertising and his innate storytelling prowess, has carved a niche for himself in the realm of scriptwriting. His journey from a seasoned adman to a prolific storyteller has seen him pen scripts for numerous renowned brands including Revital, Relaxo, Suzuki, Valvoline, Nomarks, and IndusInd Bank, among others.
Commenting on his collaboration with PRable Global, Suman expressed his enthusiasm, stating, “Joining forces with PRable Global signifies a significant milestone in my journey with Kaagaz 2 and as a scriptwriter. Their expertise in strategic communication and their track record of amplifying narratives align perfectly with my vision.”
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
