Brands
Anita Kotwani joins Zoo Media as senior partner, growth
Former WPP and Dentsu leader to drive expansion in AI led era
MUMBAI: Zoo Media has strengthened its leadership bench with the appointment of Anita Kotwani as senior partner, growth, as the independent network sharpens its focus on scale and integration in an AI-driven landscape.
Kotwani steps into the role with a formidable track record, having spent 16 years at WPP Media and five years at Dentsu, where she served as chief client officer. Across both stints, she built a reputation for steering growth, unifying capabilities and delivering large-scale transformation across creative, media and customer experience.
Zoo Media co-founder Suveer Bajaj said, “Zoo Media was built on the belief that independents, when structured right, can outperform holding company networks on both agility and outcomes. Anita has operated at the highest levels of global systems and chosen to channel that mastery into an independent.”
He added, “Her entry as a partner is not symbolic, it is conviction. She is here to help define our future and accelerate the next phase of growth.”
Kotwani’s mandate spans the network’s portfolio, including FoxyMoron, The Rabbit Hole, Pollen, The Starter Labs and Phosphene, with a focus on weaving them into a cohesive, growth-led ecosystem. The brief is clear: blend creative, media, data and technology into a seamless offering that feels less like separate silos and more like a single, well-oiled machine.
Zoo Media co-founder Pratik Gupta said, “Anita has always believed that strategy without execution is hallucination. Across WPP and Dentsu, she proved she could deliver both at scale.”
He added, “What she brings now is a tested understanding of how clients measure value and how agencies must evolve in a technology-first world. As a partner, she will embed that intelligence into Zoo Media’s DNA.”
Zoo Media senior partner growth Anita Kotwani said, “My years at WPP and Dentsu gave me a blueprint of how scale, integration and client value are built. But the future of advertising will be defined by speed, intelligence and seamless orchestration across creative, media and technology.”
She added, “Zoo Media represents that future. I am here to architect growth with the founders and prove that agility paired with institutional mastery is the winning model for the AI era.”
Beyond India, Kotwani will also work closely with the founders to drive international expansion, leveraging Zoo Media’s presence in New York and Dubai to position it as a global independent contender.
As networks grow larger, Zoo Media is placing its bet on being smarter, faster and more integrated, with Kotwani now helping steer that ambition into its next phase.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
