MAM
Anish Sawant joins Omnicom Media as group head for digital
MUMBAI: Omnicom Media has strengthened its digital leadership with the appointment of Anish Sawant as group head, digital, as the network sharpens its focus on data-led media and performance-driven strategy.
Based in Mumbai, Sawant moves to Omnicom Media with experience spanning media planning, strategy and digital execution across both traditional and new-age platforms. Prior to this role, he held senior positions at Essencemediacom and Madison World, where he worked across integrated campaigns, audience strategy and digital transformation mandates.
In his new role, Sawant will be responsible for driving Omnicom Media’s digital strategy, overseeing planning and execution across channels such as display, social media and programmatic advertising, while aligning data insights with creative outcomes.
A specialist in performance and brand-led marketing, he has built expertise in optimising media spends, identifying high-value audience segments and delivering cross-channel strategies aimed at maximising return on investment. His work spans digital advertising, search, social, email marketing and integrated campaign planning.
Announcing the move in a LinkedIn post, Sawant said he was looking forward to building impactful strategies and driving growth in what he described as an “ever-evolving digital landscape”.
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
