Ad Campaigns
Animeta scores big with campaigns in e-commerce, fintech, interiors, food, and education categories
Mumbai: Creator tech company Animeta celebrates significant success through strategic collaborations with marquee brands, Amazon Fresh Delivery, Godrej Geeves, Bajaj Finserv Barbeque Nation, NMIMS and WetterOnline. By providing impactful influencer marketing and creator commerce solutions, Animeta delivers tangible ROI for brands, generating near-term sales and long-term value.
Animeta Brandstar from Animeta, changes influencer marketing with technology, empowering brands to execute precise campaigns with ideal creators. One of Animeta’s notable collaborations includes WetterOnline, a provider of real-time weather news worldwide. This partnership aims to showcase WetterOnline’s weather and radar app to Indian farmers, offering crucial weather updates for agricultural activities. Collaborating with influencers such as Thalir on Instagram and Indian Farmer on YouTube, Animeta facilitated the dissemination of valuable information and solutions to support farmers in improving their practices and income.
Additionally, Animeta collaborated with Amazon Fresh Delivery to promote special discount offers on the platform. Finance creators like CA Sakchi Jain, Timebillionare Abu, and Divyanshu Jain showcased the monetary benefits of using Amazon Fresh Delivery through impactful content on Instagram, YouTube, and Facebook.
At the Godrej GEEVES event, Animeta facilitated engagement with renowned interior designers, showcasing Godrej’s digital locks and designs. Interior design influencers such as Devesh Dizart Studio, Ajay Mistry – Shreeji Interiors, and Vidhi from the Blue Wall Studio were involved in the event, highlighting the innovative features and designs offered by Godrej.
Furthermore, Animeta collaborated with Bajaj Finserv to promote financial fitness reports aimed at correcting CIBIL scores. Influencers including Azfar Khan, Vivek Verma, Komal Om Sawale, and Dixit-Himbus utilised social media platforms to educate audiences about the importance of maintaining a good credit score for easier access to loans.
Also, Animeta brought on board famous food personality, Kunal Vijayakar to talk about popular food chain, Barbeque Nation and promote their food festival Dawaat- E- Lucknow. For one of India’s topmost ranked universities, NMIMS, Animeta garnered traction through career influencer Ishaan Arora to talk about their BBA courses and its impact through his Instagram and YouTube channels.
Animeta founder Anish Mehta commented “We are glad to showcase our esteemed partnerships and the faith the brands have put in us. We are looking to change the game by using smart tech to match brands with the perfect influencers and increase our reach across categories. We are focused on delivering the story by creating meaningful relationships with the intended audience. In turn it is all about delivering real results, both in immediate and lasting value.”
Prioritising ROI and performance metrics, Animeta Brandstar offers invaluable insights to refine influencer marketing strategies effectively. The platform seamlessly integrates advanced technology with managed services for comprehensive campaign planning, execution, and tracking.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
