Brands
Animeta rolls camera on AI Film Studio to redefine storytelling in digital age
MUMBAI: Lights, camera, algorithm. Animeta, the Singapore-based creator tech company, has launched its brand-new vertical, Animeta AI Film Studio, in Mumbai, promising to shake up the way stories are told on screen.
Billed as a first-of-its-kind hybrid studio, the venture combines human creativity with cutting-edge AI tools to deliver everything from slick promotional clips to full-length films. The aim is to help filmmakers, brands and creators merge original scripts, music and voiceovers with AI-driven visuals that preserve artistic intent while speeding up production.
The studio is powered by Animeta’s patent-pending AI model and bolstered by its participation in Google Cloud’s startup programme, giving it access to Vertex AI’s veo3 video generation model along with copyright indemnity on content created through the platform.
“For two decades, I have reimagined storytelling through animation. Now our AI Film Studio is here to push those boundaries further,” said Animeta founder Anish Mehta. “By blending creativity with AI, we are empowering storytellers to scale their vision faster, smarter and with greater confidence.”
The new division builds on Animeta’s strengths in computer vision, natural language processing, video encoding and large language models. It also draws from the company’s experience producing award-winning influencer-led content for global names like Amazon, Starbucks, L’oréal, Tata Group and Mcdonald’s, powered by its tech platform Animeta Brandstar and a creator network of more than 400,000.
With this launch, Animeta hopes to give creators a futuristic canvas where imagination meets innovation, ensuring that storytelling not only keeps pace with the digital era but stays one step ahead.
Because in today’s content-hungry world, the future of film might just be part human, part machine, and all story.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
