MAM
Anil Dua bids adieu to Hero MotoCorp
MUMBAI: Hero MotoCorp has announced the resignation of senior vice-president for marketing and sales Anil Dua.
The company statement mentioned that Dua has decided to pursue an opportunity outside of the company and will continue in his current role till 24 June 2014. Dua has been with the company since 2006 and is credited with having helped the company evolve its brand after it parted ways with its 26-year-old joint venture partner Honda Motor Co. in December 2010.
Commenting on the development, Hero MotoCorp managing director and chief executive Pawan Munjal said, “He played an important role in doubling of sales volumes and increasing market share during the past eight years. I thank Anil for his contributions, and wish him all the very best in his future endeavour.”
According to a statement issued by the company, the national marketing and sales functions will continue to be headed by Sanjeev Shukla and A. Srinivasu respectively. On the other hand the national dealer development and after-sales service functions will remain with Ajay Dikshitand Rajesh Mukhija, respectively.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
