Brands
Anchor unveils new brand positioning
MUMBAI: Panasonic’s Anchor, one of India’s leading manufacturers of electrical construction materials, launched its new campaign ‘Naye India ke Badhte Load ke Liye’. With the advancement and accessibility of technology, there has been a growing demand for new-age electrical appliances.
The campaign takes a humorous route to highlight how Anchor’s superior product offerings, that feature the latest Japanese technology, are designed to meet new India’s growing demand for new-age electrical appliances.
The campaign is conceptualised by Leo Burnett India which emphasises on the fact that Anchor offers security and quality with the latest Japanese technology to suit every customer’s requirements.
Commenting on the launch of the integrated campaign, AEPL MD Vivek Sharma said, “Anchor Electricals’ Indian heritage and products coupled with Panasonic’s Japanese technology and innovation empower us to provide our customers with a vast range of high-quality electrical products. With the “Naye India ke Badhte Load ke Liye” campaign, we plan to position Anchor by Panasonic as a brand that is familiar with modern India’s expectations from its electrical devices and showcase how the customers benefit from our offerings.”
However, in the process of building a dream home packed with high-tech electrical devices, one often overlooks the most important measure – using sustainable quality wiring and MCB (switchgears).
“Anchor by Panasonic is India’s brand of choice for switches and through this campaign we aim to make Anchor by Panasonic synonymous with switchgears and wires& cables too. The future of electrical product market is very promising, with great opportunities in the utilities, industrial, residential, and commercial sectors among others, we at Anchor by Panasonic are well prepared to deliver and own the Indian electrical space on the back of our unique product offerings,” Sharma added.
Anchor wires and cables are built with high current-carrying capacity that safeguards all connected devices and heavy appliances even during prolonged usage. Anchor by Panasonic’s MCBs are made with the fastest trip mechanism which ensures the timely protection of connected appliances and homes from overloads, short circuits and leakage current.
Speaking about the campaign, Leo Burnett MD – India and chief creative officer – South Asia Rajdeepak Das said, “The ‘Naye India ke Badhte Load ke Liye’ positioning accurately sums up the need gap that Anchor by Panasonic is trying to fill with its high-quality wires and cables, and MCBs. I’m very happy with the creative thought and how it has translated into an almost eccentric execution. As is a given with all our work, we have transformed the brief into a Humankind idea, and the result is for all to see.”
Brands
Bombay Dyeing threads profit through tough quarter
Q3 net at Rs 1.83 crore on Rs 324.02 crore revenue.
MUMBAI: The fabric may have thinned, but the stitch still holds. The Bombay Dyeing and Manufacturing Company Ltd reported a standalone net profit of Rs 1.83 crore for the quarter ended December 31, 2025, a sharp turnaround from a loss of Rs 9.92 crore in the preceding September quarter. However, profit remained below the Rs 70 crore clocked in the corresponding quarter last year.
Revenue from operations for the December quarter stood at Rs 324.02 crore, compared with Rs 362.63 crore in the September quarter and Rs 414.81 crore a year earlier. Including other income of Rs 26.60 crore, total income came in at Rs 350.62 crore, down from Rs 453.62 crore in the year ago period.
For the nine months ended December 31, 2025, revenue from operations stood at Rs 1,064.49 crore against Rs 1,246.41 crore in the previous year. Net profit for the nine month period rose to Rs 5.67 crore, compared with Rs 478.35 crore in the corresponding period last year, reflecting the absence of large exceptional gains seen earlier.
The quarter’s profit before tax stood at Rs 3.02 crore for the nine month period and Rs 588 crore for the comparable nine month period last year, driven by exceptional items of Rs 552.70 crore in FY25. In the December quarter this year, exceptional items were marginal at negative Rs 0.90 crore, compared with Rs 50.71 crore in the year ago quarter.
Total expenses for the December quarter were Rs 362.43 crore. Cost of materials consumed stood at Rs 204.10 crore, while other expenses were Rs 73.91 crore. Finance costs were contained at Rs 2.62 crore, down from Rs 3.61 crore in the September quarter and Rs 3.30 crore a year earlier.
Segment wise, the Polyester business remained the mainstay, contributing Rs 305.93 crore in quarterly revenue, compared with Rs 395.99 crore a year ago. Retail and Textile delivered Rs 14.83 crore, while Real Estate revenue was negligible in the quarter, against Rs 3.15 crore in the corresponding period last year.
Segment results before tax and finance costs showed Polyester reporting a loss of Rs 26.34 crore in the quarter, versus a profit of Rs 22.47 crore last year. Retail and Textile posted a profit of Rs 2.94 crore, while Real Estate recorded a loss of Rs 5.05 crore.
On a consolidated basis, the numbers mirrored the standalone performance. Consolidated net profit for the quarter stood at Rs 1.92 crore, against a loss of Rs 9.85 crore in the preceding quarter and a profit of Rs 70.06 crore a year ago.
Other comprehensive income for the quarter was Rs 22.53 crore, largely due to fair value changes in equity investments. Total comprehensive income for the period stood at Rs 12.61 crore on a standalone basis and Rs 12.68 crore on a consolidated basis.
As of December 31, 2025, total segment assets were Rs 2,894.42 crore on a standalone basis, with net capital employed at Rs 2,348.98 crore. Paid up equity share capital remained at Rs 41.31 crore, with earnings per share for the quarter at Rs 0.09, compared with Rs 3.39 in the corresponding quarter last year.
With revenue under pressure and polyester margins fluctuating, Bombay Dyeing’s latest numbers reflect a business navigating cyclical headwinds. The profit may be modest, but after the previous quarter’s loss, the company has at least managed to keep its weave intact.
