Brands
Ancestry unveils ‘Heer’: Velvet wedding edit in jewel tones
Mumbai: Ancestry, known for seamlessly blending traditional crafts and modern aesthetics, is delighted to introduce its latest wedding edit – ‘Heer’. The collection is an exquisite tribute to the enduring charm of velvets for the upcoming season of winter weddings.
“Heer” is the brand’s interpretation of a bond shared between two friends at a joyous wedding celebration and is an ode to the strong connection of female friendships. It is imagined on soft and lush velvet with intricate details and signature prints.
“Heer” offers an impressive array of velvet pieces for your wedding festivities with a modern twist. At Ancestry, we celebrate our history and heritage in a contemporary language. Heer is our interpretation of that bond shared with friends, and family that etch a beautiful memory that lives in our hearts forever. It effortlessly caters to every facet of a woman’s life, flawlessly harmonising fashion and functionality.
The launch of “Heer” is perfectly suited for the forthcoming wedding season. Its luxurious textures and vibrant hues pay homage to the beautiful lush velvet, delivering an enchanting amalgamation of tradition and contemporary along with their signature prints.
Explore the unique collection at Ancestry that celebrates the timeless beauty of Indian craftsmanship. With a touch of timeless grace, the brand continues to weave the threads of tradition and modernity into the fabric and craft.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
