Brands
Ananya Panday gets candid in Femina’s April 2024 issue
Mumbai: Since her debut in the hit film Student Of The Year 2, Ananya Panday has stood out in Bollywood. With each new role she has essayed, she has showcased a talent that demands attention. Her compelling performances in Gehraiyaan and Kho Gaye Hum Kahan have been especially praised, highlighting her ability to tackle complex characters with depth and sensitivity. In the April 2024 edition of Femina, the dynamic actor shares insights into her flourishing career, the intricacies of fame, and the vital role of female friendships in her life.
Talking about her love for the camera, Ananya shared, “It’s not something that I’m used to, or I feel I’ll ever get used to – and I don’t want to get used to it because I like having that wonder, excitement and happiness. Every day, being in front of the camera, being on set, makes me just feel joyful. Every time I step on the set, it brings me joy. Every time!”
Speaking about her progression as an actor, Ananya admitted it was with Kho Gaye Hum Kahan that she finally felt validated as an actor. “I think everything happens at the right time. The stars align when you’re at the right age. You look a certain way; you feel certain things in your life that are able to lend to the characters you’re playing.”
In this interview, Ananya also sheds light on life, lessons, and making her mark in Bollywood.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
