Brands
Ananya Panday adds festive sparkle as Aurelia’s new style ambassador
MUMBAI: Fashion just found its festive beat, and Ananya Panday is leading the dance. Women’s ethnic wear brand Aurelia has named the movie star as its new brand ambassador, launching the high-energy campaign ‘Hameshatrending’ just in time for the wedding and festive season.
Known for her easy, fun, and versatile style, Ananya is the perfect fit for Aurelia’s ethos of keeping women confident, relevant, and yes always trending. The new festive collection plays up rich hues, intricate embellishments, and fluid silhouettes, offering everything from shararas and kurta sets to fusion co-ords. Whether it’s an intimate mehendi or a grand Diwali soiree, Aurelia promises to keep women stylish without missing a beat.
Timed to light up the busiest fashion calendar of the year, the campaign drops with a film and striking visuals across platforms, amplifying Aurelia’s presence in festive fashion conversations. Backed by Aditya Birla Fashion and Retail Ltd.’s TCNS division, CEO Anant Daga calls the partnership “a celebration of vibrancy, elegance, and confidence.” With Ananya Panday as the new face, Aurelia is betting that its festive sparkle will shine brighter than ever in wardrobes across India.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
