Brands
Ananya Birla’s Lovetc splashes onto the scene with Janhvi Kapoor as its muse
MUMBAI: Ananya Birla, the multi-talented heiress and songstress, has dropped a bombshell on the Indian beauty scene with the launch of Lovetc, a premium cosmetics brand promising global glam with a desi soul.
And to front this vibrant new venture? None other than the dazzling Janhvi Kapoor.
Kapoor, a bona fide youth icon, stars in Lovetc’s launch campaign, a technicolour explosion of fearless femininity. Think bold hues, sassy stares, and a whole lot of “you go, girl” energy. The campaign film, now doing the rounds on social media and digital platforms, is a love letter to the modern Indian beauty aficionado, who isn’t afraid to set her own standards of luxury.
Birla Cosmetics Pvt Ltd (BCPL) founder & chairperson Ananya Birla purred, clearly buzzing with excitement: “I’ve always gravitated towards beauty that’s simple, effective, and enhances who you are – not transforms you into someone else.Lovetc reflects that philosophy. It’s a brand designed for real lives; with products that work hard, last long, and feel intuitive. Whether it’s a lipstick that stays on through a long day, or a mascara that volumizes without clumping, we want every product to pass that real-life test.”
Lovetc’s initial drop includes a curated collection of long-wear lipsticks, precision eyeliners, and volumising mascaras, all designed to deliver a sensory punch. The brand’s ethos? High-performance, high-impact, and high-octane.
For those itching to get their hands on Lovetc’s goodies, the collection is now available online at www.lovetc.com and on Nykaa, with plans for a retail blitz across India’s top cities.
It seems Birla is betting big on turning heads, one bold lip at a time.
You can watch the TVC by clicking on this.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
