Brands
Ananya Birla’s Lovetc splashes onto the scene with Janhvi Kapoor as its muse
MUMBAI: Ananya Birla, the multi-talented heiress and songstress, has dropped a bombshell on the Indian beauty scene with the launch of Lovetc, a premium cosmetics brand promising global glam with a desi soul.
And to front this vibrant new venture? None other than the dazzling Janhvi Kapoor.
Kapoor, a bona fide youth icon, stars in Lovetc’s launch campaign, a technicolour explosion of fearless femininity. Think bold hues, sassy stares, and a whole lot of “you go, girl” energy. The campaign film, now doing the rounds on social media and digital platforms, is a love letter to the modern Indian beauty aficionado, who isn’t afraid to set her own standards of luxury.
Birla Cosmetics Pvt Ltd (BCPL) founder & chairperson Ananya Birla purred, clearly buzzing with excitement: “I’ve always gravitated towards beauty that’s simple, effective, and enhances who you are – not transforms you into someone else.Lovetc reflects that philosophy. It’s a brand designed for real lives; with products that work hard, last long, and feel intuitive. Whether it’s a lipstick that stays on through a long day, or a mascara that volumizes without clumping, we want every product to pass that real-life test.”
Lovetc’s initial drop includes a curated collection of long-wear lipsticks, precision eyeliners, and volumising mascaras, all designed to deliver a sensory punch. The brand’s ethos? High-performance, high-impact, and high-octane.
For those itching to get their hands on Lovetc’s goodies, the collection is now available online at www.lovetc.com and on Nykaa, with plans for a retail blitz across India’s top cities.
It seems Birla is betting big on turning heads, one bold lip at a time.
You can watch the TVC by clicking on this.
Brands
Namita Jadhav steps down as VP of corporate communications at JioStar
Media communications veteran wraps up a five month run as vice president at JioStar
MUMBAI:Â Namita Jadhav has moved on from JioStar, where she most recently served as vice president, corporate communications for enterprise, sports and policy comms, according to media reports.
Jadhav had stepped into the role in November 2025 after being elevated from director, corporate communications for enterprise, sports and policy comms, a position she held for a year. In total, her stint at JioStar lasted around one and a half years.
Before joining the company, Jadhav spent nearly two decades with The Walt Disney Company, building a long and steady career in communications and corporate social responsibility. She joined Disney in 2007 and went on to hold several leadership roles including assistant manager, manager, corporate communications, senior manager, corporate communications and CSR , associate director, corporate communications and CSR, and eventually director, corporate communications and CSR.
Across her 17 year tenure at Disney, she played a key role in shaping corporate messaging and strengthening stakeholder engagement across the media and entertainment ecosystem.
Earlier in her career, Jadhav worked at global communications firm Weber Shandwick, where she served as group head for more than six years.
With over two decades of experience spanning corporate communications, CSR and reputation management, Jadhav has built a reputation as a seasoned voice behind the scenes of some of the industry’s most prominent media brands. Her next move has not yet been announced.
