MAM
Anagol joins Ozone Media as VP – operations
MUMBAI: Ozone Media announced the appointment of Chetana Anagol as vice president – operations and delivery.
Anagol will play a vital role in the expansion strategy of Ozone Media across geographies and be instrumental in achieving revenue and business growth in global markets.
She will oversee publisher management, ad-operations, campaign management, business intelligence and sales planning functions. Anagol comes in from AOL.
Ozone Media founder and CEO Kiran Gopinath said, “Operational excellence is one of our key business priorities and we are thrilled to have a person of Chetana‘s calibre leading this area of work. She brings significant industry experience, critical insights with a proven track record in the internet industry.”
Anagol said, “In today‘s digital media space an ad-network demarcates itself with the ability to reach an effective audience and offer a genuine value-add to the online user. This is only possible through well-combed consumer insights, deep understanding of audience segmentation across geographies and demographics, and technology solutions that connect and capture the relevant users to the product. Ozone Media is focusing on these areas and enhances them further with a personalized approach to understanding the advertiser‘s needs. I am excited about the opportunity to join Ozone Media and look forward to contribute to this growth.”
Anagol‘s key achievements and core competencies include operations management, digital publishing for global markets, strategic planning, turning around operations and translating vision into a concrete reality.
Anagol has over 18 years of global experience in the Silicon Valley and India where she worked with technology and operations. During her tenure with AOL, she moved across various leadership roles and developed an innate understanding of the media business.
As vice president for AOL Media, Anagol was responsible for supporting digital publishing for US, EU, and ANZ portals.
MAM
Manyavar Mohey ropes in Rashmika & Vijay for ‘made for each other’
New musical campaign celebrates quirky chemistry and wedding magic.
MUMBAI: Rashmika and Vijay just turned “not made for each other” into the catchiest wedding anthem because when two superstars bicker in style, even the lehenga and sherwani start blushing. Manyavar Mohey has launched its latest emotion-led campaign, ‘Made For Each Other’, starring Rashmika Mandanna and Vijay Deverakonda in a high-energy, fashion-packed musical that captures the playful nok-jhok and eventual heartfelt connection of a modern couple. The TVC, conceptualised by Shreyansh Solutions and composed by Amit Trivedi, begins with the duo clashing over twinning plans “Twinning ka plan tha, yeh kya hai pehna?” fires Rashmika, met with Vijay’s quick “Rizz kar raha hai tera hero, hai na?” before the banter melts into tender confessions that their differences only make them stronger.
The film ends on a breathtaking visual high, Vijay in a sharp Manyavar Indo-western ensemble and Rashmika glowing in a Mohey lehenga, delivering the brand’s core message that every couple is perfectly ‘Made For Each Other’.
Vedant Fashions Limited chief revenue officer Vedant Modi said, “At Manyavar Mohey, we don’t just dress weddings, we become part of the memories that define them. Rashmika and Vijay, with their effortless charm and relatability, were the perfect choice to bring this musical story to life.”
Vijay Deverakonda added, “Manyavar Mohey has always been about celebrating bonds that grow stronger through everyday moments, and that’s exactly what this campaign represents.”
Rashmika Mandanna noted, “Manyavar Mohey has a beautiful way of celebrating weddings through emotion and storytelling, and that’s what made this association special for me.”
The campaign rolls out across television, digital, print, cinema, outdoor, social media, and PR, timed to ride the wedding and festive wave. In a season where every couple wants to feel uniquely matched, Manyavar Mohey’s musical bet on ‘Virosh’ chemistry proves that the best love stories and the best outfits are the ones that embrace every quirky difference.
