MAM
An unprecedented nine lakh people creates #MyFantasyAdWithSRK in just ten weeks
Mumbai: Since its launch on 20 September 2023, #MyFantasyAdWithSRK, the innovative AI-enabled campaign by Sunfeast Dark Fantasy, has gone viral, garnering unprecedented buzz and engagement. To date, nine lakh people have created their ads with mighty Shah Rukh Khan (“SRK”) and fulfilled their fantasy of being pampered by the ‘King of Bollywood’ himself. At its peak, the campaign witnessed an overwhelming response, with approximately 6 users uploading their details every minute!
Sunfeast Dark Fantasy, in collaboration with media partner IPG, launched this innovative campaign – #MyFantasyAdWithSRK. Here, consumers/Shah Rukh Khan fans had a unique opportunity to be his co-stars and create their personalised advertisements. Utilising cutting-edge Generative AI technology (Gen AI), users experienced the thrill of sharing screen space with their favourite Bollywood icon by simply uploading their picture on the dedicated campaign website
https://www.darkfantasyadwithsrk.in/
The campaign broke the internet as soon as it went live. It gained huge traction among fans and influencers, across the country. Ads started pouring in from not just metros but from cities such as Patna, Kochi, Guwahati, Indore, Jaipur, Agra, Nagpur and more. Interestingly, among all the users approx. 60 per cent of users are male while 40 per cent are female.
ITC Foods Division chief operating officer, Biscuits & Cakes Cluster Ali Harris Shere said, “#MyFantasyAdWithSRK gave SRK fans the opportunity to bring to life the fantasies nurtured over the years. It was one of our milestone campaigns, and we are truly delighted to see how fans are coming forward voluntarily and creating their version of the ad. Nine lakh fantasies fulfilled is a huge achievement for the brand Dark Fantasy. We are happy to see that we were able to convert the fantasies of many into reality”.
Further, the campaign gained popularity not just in India, but in international markets as well. Fans from Brazil, Australia, Bangladesh and UAE have reached out via the brand’s social media platform expressing their interest in participating.
To take the experience a notch higher, Dark Fantasy also ran a – #MyFantasyAdWithSRK digital contest. Where, top five participants who have showcased their creativity in captions and garnered maximum likes on their personalized ad with SRK, will have the opportunity to get their personalized ad with SRK featured on national TV.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
