MAM
An evening dedicated to D-CODEing the digital landscape
Mumbai, 1st August, 2018: The ballroom at a posh city hotel transformed into an interaction and learning hub as the leaders of Indian media, marketing and advertising industry gathered together at The Advertising Club’s maiden edition of D-CODE: The Annual Digital Review 2018. The panel asked its members to share an example of their own work, one work they admire and 3 learnings they would want to share with the audience.
On the stage were Ajit Mohan- CEO, Hotstar, Anupriya Acharya- CEO Publicis Media, Anuradha Aggarwal- CMO, Marico, Arun Iyer- Chairman & CCO, Lowe Lintas, Juhi Kalia- Head of India & Anthology APAC for Creative Shop, Facebook, Rahul Johri- CEO, BCCI, Mohit Kapoor- VP Advertising, Reliance JIO, Sam Singh- CEO- South Asia, GroupM, Sapna Chadha- Head of Marketing, India and SEA, Google, Siddharth Banerjee- EVP, Marketing, Vodafone and Tanmay Bhat- Co-Founder, AIB.
Vikram Sakhuja, President, The Advertising Club, said, “The Advertising Club has been at the forefront of driving the A&M industry’s excellence agenda. We are constantly creating forums that enhance the learning curve of the fraternity. With D-CODE we have created another engaging property that bring together the industry to debate and deliberate on the stimulating issues of the digital ecosystem.”
Aditya Swamy – Managing Committee Member, The Advertising Club said: “I have always believed in the power of colabs. Inspire and be inspired was the theme of D-CODE and bringing together key stakeholders across the industry to crack the digital code was an exciting idea. From my days at MTV where we looked to marry pop culture and brands to now at Google where we unlock the power of digital and tech to deliver value to advertisers, this is a journey that only throws up more and more interesting opportunities. I look forward to being in the center of this equation as we build centers of excellence.”
Punitha Arumugam – Managing Committee Member, The Advertising Club said: “Our endeavor while curating D-CODE was to create a platform that would showcase pioneering work on Digital and facilitate ideas exchange within the fraternity. We have tried to bring representation of all facets of digital with the versatile panel of stalwarts from across the M&E industry.”
The five key learnings that the advertising, digital and marketing mavens agreed upon were:
1) Digital is a medium that everyone is experimenting with and no one exactly knows how to ‘crack-it’. The need of the hour is to approach it with an open mind, keep experimenting and learning from one’s own and each other’s strategies.
2) Digital as a medium does not exist in a silo. All that media needs are great ideas, beautiful craft and creative people who can utilize the right tools to gain success.
3) One needs to invest in the right marketing technology, tools, talent and partnerships.
4) To execute successful digital campaigns, one needs to fully leverage digital signals, customize messaging, employ data and have performance oriented goals.
5) Partnerships are critical in making digital campaigns effective. Scale for both a campaign and digital as a medium of marketing can be amplified when the power of partnerships is harnessed.
With a galaxy of the who’s who of the media, advertising and digital industries in attendance, the debut edition of D-CODE was off to a fantastic beginning.
Brands
Kotak Mahindra Bank appoints Ramesh Iyer to board
Veteran financier replaces Ashok Gulati, who retires in March
MUMBAI: Kotak Mahindra Bank has announced a change to its board of directors, with independent director Ashok Gulati set to retire at the end of his term on 5 March.
The company said it has appointed Ramesh Ganesh Iyer as an additional and independent director for a four-year term, effective 17 February, subject to shareholder approval.
Iyer brings more than four decades of experience in financial services. He spent much of his career at Mahindra & Mahindra Financial Services, where he served as vice chairman and managing director before taking on the role of president for the financial services sector and member of the group executive board at Mahindra & Mahindra. He retired from the group in April 2024.
During his tenure, Iyer was instrumental in expanding rural and inclusive finance initiatives, scaling the company’s assets and customer base. He also led the creation of subsidiaries in rural housing finance, insurance broking and asset management, and oversaw international joint ventures.
Iyer holds a commerce degree and a doctorate of letters, and currently serves on the boards of several listed and unlisted companies.
The board meeting approving the changes was held in Mumbai on February 17 between 6.30 pm and 6.50 pm.
