Brands
Amrapali is Baahubali 2: The Conclusion’s jewellery designer
MUMBAI: Amrapali is now the official jewellery designer for Baahubali 2: The Conclusion.
After having done a number of pieces for Baahubali 1: The Beginning, Amrapali Jewels was officially brought on board to be the Jewelry Designer for the magnum opus’ second edition. Special pieces were especially commissioned for the film at the Amrapali Design Studio that was created in tandem with the team of designers and craftsmen from Amrapali and the team of Baahubali.
The second project for Baahubali 2 was initiated when the shooting began for the movie from mid-2015 till the end of 2016.The script was decoded to create stunning jewelry that would elevate the visual journey for the viewer and lend credibility to the characters in the movie. Amrapali managed to achieve this mammoth task in a short span of time and approximately 1500 pieces were sent to the team of Baahubali 2. Silver metal with gold plating was used in order to achieve the preciseness and quality that lends to the grandeur of the film and the setting.
To win the hearts of the viewers, the creators of Baahubali 2 were very keen an selecting their sets, script, music as well as jewelry, and when it comes to perfection and excellence, Amrapali Jewels epitomizes it.
“Every character in Baahubali plays a strong role and Amrapali Jewels has magnified the impact even more,” said Amrapali Jewels co-founder and designer Rajiv Arora. “In every frame, the jewelry was modified to maintain the essence of every character yet be visually impactful,” said Amrapali co-founder Rajesh Ajmera.
Amrapali traces its origins to the year 1978, when Arora and Ajmera took upon themselves the task of showcasing to the world the exclusivity and magnificence of Indian jewelry.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
