Brands
Ampere Nexus becomes first EV to conquer Shipki La Pass, (13,200ft)
MUMBAI: Ampere Nexus, the electric 2-wheeler from the house of Greaves Electric Mobility, has made history by becoming the first-ever electric scooter to reach the Shipki La Pass at an altitude of 13,200 ft, riding to just 200 metres from the LOC. This Independence ride, undertaken to promote the Border Tourism Initiative of the Indian Army led by Tripeak Brigade under the aegis of Surya Command, also proves that India’s EV revolution can thrive from urban roads to the nation’s most remote and challenging terrains.
Flagged off from Chandigarh on 9 August 2025, the Shipki La Pass expedition was a three-day journey and a feat achieved by two Ampere Nexus scooters. Covering over 425 km of winding mountain roads, steep gradients, and diverse terrains – the journey covered Shimla, Reckong Peo and Pooh, passing through the Kinnaur Valley before the final climb to Shipki La Pass.
Since its launch in 2024 — marked by the Kashmir-to-Kanyakumari ride — the Ampere Nexus has been achieving records due to its endurance, performance, and adaptability. From traversing the length of the nation to now conquering one of its highest and most formidable passes, the Nexus continues to prove it is Engineered to Outperform, Outlast, and Outshine in every environment.
On arrival at the Shipki La Pass, the Ampere Nexus riders and the team were welcomed by Indian Army jawans, who then participated in the flag-hoisting ceremony to celebrate India’s 79th Independence Day. This served as a powerful moment that fused national pride, technological progress, and environmental commitment.
The achievement was also formally recognised with a certificate from the India Book of Records stating, “First Electric 2-Wheeler to Reach Shipki La Pass – The record for the First Electric 2-Wheeler to reach Shipki La Pass was set by Ampere Nexus, supporting the Indian Army’s border tourism initiative. The ride started from Chandigarh on August 9, 2025, and concluded on 12 August at Shipki La Pass (13,200 ft). This expedition showcased the endurance and performance of the EV scooter, highlighting its ease of charging, empowering it to drive to the very edge of our map, as confirmed on 12 August 2025”
Greaves Electric Mobility managing director Vikas Singh said, “From conquering Kashmir-to-Kanyakumari to now scaling one of the nation’s highest and most challenging passes, the Ampere Nexus has consistently proven what it was designed for — to Outperform, Outlast, and Outshine. This Shipki La achievement is far more than a record — it’s proof that India’s EV technology is ready to go the distance, from the heart of our cities to the very edge of our borders. Amplifying the Indian Army’s Border Tourism initiative makes this feat even more meaningful. As the country celebrates the 79th Independence Day, the Ampere Nexus aims to stand as a symbol of innovation, resilience, and the unstoppable spirit of a new, electrified India.”
This feat is part of Greaves Electric Mobility’s larger purpose- to democratise smart, sustainable mobility in the country. The journey demonstrates that electric mobility is no longer confined to cities; with the Ampere Nexus’s reliable performance, adaptable design, and ease of charging, it can reach even India’s farthest frontiers, making clean mobility accessible to all.
Expedition film will be released on 15 August on Ampere social handles: Youtube and Instagram
Brands
Kingfisher bets big on music culture with Karan Aujla’s 2026 India tour
Water Partners with Karan Aujla for P POP Culture India Tour 2026
MUMBAI: Kingfisher Premium Packaged Drinking Water from United Breweries Limited, part of the Heineken Company, has announced its association as the co-presenting partner of Karan Aujla’s P POP Culture India Tour 2026. The collaboration places music and culture at the centre of the brand’s iconic “Good Times” philosophy, integrating the brand seamlessly into one of the most dynamic live music movements in the country.
As co-presenting partner, Kingfisher Premium Packaged Drinking Water will play a significant role across the tour’s on-ground and digital ecosystem, creating immersive consumer experiences and driving meaningful engagement at every touchpoint. The partnership is designed to strengthen the brand’s cultural relevance among young and expressive audiences who see music as a core part of their identity and celebrations.
At the heart of the association is a series of three brand films featuring Karan Aujla, where the global music artist reimagines Kingfisher’s iconic “Oo La La La Le O” jingle across Afro, Punjabi and Funk genres. The Afro-inspired film sets a relaxed jam-session tone, with Aujla warming up, finding his rhythm and delivering a smooth rendition that builds anticipation. The Punjabi version draws from his cultural roots, transforming the jingle into a high-energy Punjabi pop track marked by confidence and commanding stage presence. The Funk interpretation introduces a playful yet bold edge, driven by contemporary beats and groove-led production that highlights his versatility while amplifying the epic Good Times spirit. Together, the films blend spontaneous performance moments with music-led storytelling, reinforcing Kingfisher Premium Packaged Drinking Water’s long-standing association with celebration and culture.
Commenting on the partnership, United Breweries Limited chief marketing officer Vikram Bahl, said that music remains a powerful cultural connector and a core passion point for consumers. He noted that the brand has always focused on creating moments that bring people together, and reimagining the iconic jingle across diverse musical styles offers a fresh expression of the Good Times philosophy. He added that the association with Karan Aujla’s P POP Culture India Tour enables the brand to embed itself authentically within one of the most exciting music movements in India today.
Expressing his excitement, Karan Aujla said that partnering with Kingfisher felt like destiny, as music and celebration are deeply embedded in both their identities. He described reinterpreting “Oo La La La Le O” across different genres as a creative high, allowing him to respect the legacy of the iconic tune while infusing it with his own energy and contemporary sound. He emphasised that the collaboration goes beyond a remake, presenting a fresh vibe that audiences can experience live as the tour travels across cities.
The P POP Culture India Tour 2026 will roll out across major cultural hubs including Delhi on 28 February, Mumbai and Pune on 3 March, Chandigarh on 14 March, Indore on 21 March, Bengaluru on 29 March, Kolkata on 3 April, Jaipur on 5 April and Lucknow on 10 April. At every stop, Kingfisher Premium Packaged Drinking Water aims to deliver its signature Good Times experience, celebrating creativity, community and unforgettable shared moments.
With this partnership, Kingfisher Premium Packaged Drinking Water continues to strengthen music as a central pillar of its brand identity. Fans can experience the collaboration by watching the brand films across Kingfisher’s official digital and social media platforms.
