Ad Campaigns
Amocare launches #MyHappyPlace campaign
Mumbai: Amocare, the natural wellness company, has announced the launch of two new products designed to support men’s well-being and cultivate a happy, healthy lifestyle – all within the framework of their ‘#MyHappyPlace’ campaign: the Phoenix chewable tablets for men and the Tender Touch refreshing intimate deo serum for men. The product range is an extension of Amocare’s scientifically formulated product arsenal, to address lifestyle-related intimacy concerns.
Amocare’s ‘#MyHappyPlace’ campaign aims to celebrate intimacy, break down stigmas surrounding couples’ well-being, and foster open communication between couples. The campaign intends to educate consumers about the hindrances caused by lifestyle stressors. With natural products that empower couples to take charge of their well-being, the new launch of the Phoenix chewable tablets and Tender Touch refreshing intimate deo serum directly reinforces Amocare’s commitment to transparency, quality, and innovation in the natural wellness sector.
Commenting on the launch, co-founder and director Prabhat Maheshwari said, “As we extend our range of solutions, we recognise the immense potential of the Indian wellness market on an expansion trajectory. With Amocare’s ‘#MyHappyPlace’ campaign centred on eradicating cultural stigmas, and stigmas, and overall well-being resonates with discerning consumers. For them, we are committed to differentiating our new launches from existing solutions by prioritizing natural ingredients backed by robust clinical and customer data. These developments by Amocare are an endeavour to proliferate holistic approach to natural wellness among couples.”
Phoenix Chewable Tablets, in lemon flavour, are formulated with a blend of natural and safe ingredients, including L-Arginine for enhanced blood flow, Astaxanthin, a potent antioxidant, and Pinorox R for improved blood flow and erectile function. Available in convenient and discreet 30 and 60 chewable tablet variants, this product is vegetarian, gelatin-free, gluten-free, nut-free, cruelty-free, trans-fat-free, and contains no artificial colours.
The Tender Touch refreshing intimate deo serum for men is an industry-first natural wellness solution, in India. The product offers sweat and odour prevention in a non-sticky formula, with up to eight hours of freshness. Engineered to be free of silicone, phthalate, mineral and paraben, the Tender Touch refreshing intimate deo serum features a pleasing fragrance. It absorbs moisture, soothes skin, provides antibacterial protection, and boosts confidence, fitting seamlessly into daily grooming routines.
Both the Phoenix chewable tablets and Tender Touch refreshing intimate deo serum have been formulated after undergoing rigorous testing processes, to ensure their safety and efficacy. The products are available to purchase on Amocare’s website, and e-commerce channels of Amazon, Flipkart, TATA1mg and other leading platforms.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
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Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
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Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
