MAM
Amitabh Bachchan named as APL Apollo’s brand ambassador
Mumbai: APL Apollo structural steel tubes and pipes company, has announced the appointment of the extraordinaire Amitabh “Big B” Bachchan as its brand ambassador. Building on its 30-year legacy and the Make in India mantra, APL Apollo aims to further strengthen and expand its brand identity across the country with this signing.
Amitabh Bachchan’s legendary career and countless achievements, which have established him as a symbol of longevity and trustworthiness, make this association a perfect one. Leveraging the giant superstar’s fan base and global appeal, APL Apollo aims to further boost its current market dominance, besides expanding its brand recognition across the nation. The two-year partnership will see the celebrated Bollywood veteran endorse the brand across all media channels including print, electronic media and outdoor, as well as in-store promotional material.
Reflecting on the announcement, APL Apollo Tubes Ltd chairman & managing director Sanjay Gupta said, “We are incredibly proud to welcome Bachchan as he embodies all the qualities that APL Apollo stands for–excellence, versatility, and timeless quality. We are consistently channelling our efforts to deliver world-class quality, much like Big B and we are confident that this partnership will serve to reinforce our strong presence in the Indian market.”
“Amitabh Bachchan’s iconic face is a forever appeal that strikes a chord with millions of hearts, not just in India, but worldwide. His enduring appeal will go a long way in elevating our brand image everywhere. This strategic move by APL Apollo will pave the way for not just elevated brand recognition but also an enhanced brand experience. By bringing diverse audiences through this ploy, the brand will witness wider connections,” said APL Apollo Tubes Ltd chief brand officer Charu Malhotra.
APL Apollo Tubes Ltd (APL Apollo) BSE: 533758, NSE: APLAPOLLO is India’s leading structural steel tube manufacturer. Founded in 1986 and headquartered in Delhi-NCR, the company operates 11 manufacturing facilities with a total capacity of 3.6 million tons. It has a pan-India presence with units strategically located in Sikandarabad (UP), Hyderabad, Bangalore, Hosur (Tamil Nadu), Raipur (Chhattisgarh), Dujana (UP), Malur (Karnataka) and Murbad (Maharashtra). APL Apollo’s multi-product offerings include over 2,000 varieties for multiple building material structural steel applications such as pre-galvanized tubes, structural steel tubes, galvanized tubes, MS black pipes and hollow sections. With state-of-the-art manufacturing facilities, APL Apollo serves as a ‘one-stop-shop’ for a wide spectrum of products, catering to the domestic market as well as 20 countries worldwide and an array of industry applications such as urban infrastructure and real estate, rural housing, commercial construction, greenhouse structures and engineering applications. The company’s vast three-tier distribution network of over 800 distributors is spread across the country, with a presence in over 300 towns and cities.
MAM
Ajio launches Dhurandhar merchandise collection with Jio Studios
Limited edition range inspired by the film starts at Rs 349 on Ajio.
MUMBAI: When cinema meets the wardrobe, fandom doesn’t just stay on the screen, it walks out onto the street. Ajio, India’s fashion e-commerce platform, has launched an exclusive merchandise collection inspired by the spy-action film Dhurandhar, extending the film’s bold on-screen personality into everyday fashion.
The limited-edition range has been created in collaboration with Jio Studios and features graphic driven apparel and statement silhouettes that draw directly from the film’s high-energy aesthetic and characters.
Designed to appeal to both movie fans and style conscious shoppers, the collection translates the cinematic swagger of Dhurandhar into wearable fashion pieces starting at Rs 349.
The collection includes graphic T-shirts featuring iconic movie quotes, signature tees inspired by actor Ranveer Singh and limited-edition signed Pathani outfits that echo the larger-than-life style associated with the film’s characters.
Also part of the line-up is a collection inspired by Sara Arjun, translating her on-screen styling into contemporary silhouettes designed to appeal to younger audiences and fashion forward fans.
With bold typography, statement graphics and confident tailoring, the range blends cinematic storytelling with streetwear aesthetics, turning the film’s cultural energy into a fashion statement.
The collaboration reflects Ajio’s growing strategy of using fashion collaborations to tap into pop culture moments and entertainment properties.
By bringing elements of popular films into apparel, the platform allows audiences to move beyond simply watching a film and instead wear their fandom, making cinema part of everyday style.
Produced by Jio Studios and B62 Studios, Dhurandhar has emerged as one of the most talked-about action thrillers in recent times, known for its high-octane storytelling and larger-than-life characters.
The film, written and directed by Aditya Dhar, is also set to expand into a franchise, with the sequel “Dhurandhar: The Revenge” scheduled to release in theatres worldwide on March 19, 2026.
By launching the merchandise collection ahead of the sequel, Ajio and the film’s producers are extending the film’s universe into fashion, giving fans another way to connect with the story and its characters.
The Dhurandhar merchandise collection is now available exclusively on Ajio, bringing cinematic attitude, bold graphics and spy-thriller swagger straight into the wardrobes of fans.
