MAM
Amit Sadh to be ambassador for youth empowerment initiatives with the STAIRS Foundation
Mumbai: Renowned actor Amit Sadh has announced his collaboration with STAIRS Foundation, marking a significant step towards youth empowerment and development in India.
STAIRS Foundation, recognised as a leading national sports promotion organisation, stands as one of the largest grassroots sports and youth development organisations in both India and globally. With a commitment to fostering the potential of the nation’s youth, STAIRS has earned widespread acclaim for its impactful initiatives.
Expressing his alignment with STAIRS’ mission, Amit Sadh stated, “My ideas, values, personal journey, and profound love for our nation resonate deeply with the vision of STAIRS and my friend Siddhartha Upadhyay.”
Amit Sadh’s involvement commences with the upcoming STAIRS Youth National Games scheduled for this month. The event, set to kick off on April 27th in Delhi, will witness the convergence of thousands of talented young athletes from across the country. These games serve as a platform for over 5000 gold medalists selected from more than 460 districts nationwide to exhibit their skills, potentially paving the way for further opportunities in clubs, associations, and national representation.
“This is just the beginning,” Amit Sadh emphasised, highlighting the ongoing efforts to fortify STAIRS’ foundational model with the unwavering support of the community. “Together, we aim to empower and uplift the youth of our nation, fostering self-reliance and strength.”
Reflecting on this partnership, STAIRS Foundation founder and president Siddhartha Upadhyay said “We are honored and thrilled to welcome Amit Sadh as an Ambassador of true change for our foundation. Amit embodies the essence of strength and character, both on and off the screen, qualities that will undoubtedly inspire millions of young individuals across our nation. His profound commitment and firm demeanor resonate deeply with the mission of STAIRS Foundation—to empower the youth of India through sports and education. Amit’s journey and his dedication are a perfect match for our vision of nurturing talent and fostering self-reliance among India’s youth. Together, we are set to make a significant impact and drive forward the cause of youth development and empowerment.”
Believing in the transformative power of unity and youth, Amit Sadh reiterated his faith in the collective potential to drive positive change. “I believe in our beloved India as a beacon of peace, dignity, and growth, echoing the vision of our honourable Prime Minister Sri Narendra Modi ji,” he declared.
With this alliance between Amit Sadh and STAIRS Foundation, the stage is set for a transformative journey towards empowering India’s youth and building a brighter future for generations to come.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
