MAM
American Swan is PWI’s official lifestyle clothing partner
MUMBAI: Indian online fashion and lifestyle brand American Swan announced its association with the IPL team -Pune Warriors India (PWI). The brand is the official lifestyle clothing partner for the team this season and the Warriors will be seen wearing co-branded American Swan apparel. This association will be promoted by both partners through their digital properties; their official site and social media channels.
As a part of its social & digital marketing campaign, American Swan will leverage the Pune Warriors association to create a social buzz. American Swan’s customers, Facebook fans and twitter followers will get an opportunity to participate in contests, promos and campaigns on their social media channels and e-commerce website; these will include a chance to meet the IPL franchise’s star players, win passes to their matches and also win signed merchandise.
American Swan director, CEO Anurag Rajpal said, “We are very happy to announce our partnership as the official lifestyle clothing partner of PWI. The brand: its products, brand communication as well as our marketing approach are aimed to connect with the youth and young achievers.”
PWI spokesperson Abhijit Sarkar said, “We had a fair expectation of American Swan brand and products considering their approach to fashion and lifestyle. However, the products, which have been customised for our team by the brand, have truly exceeded our expectations. The brand’s style philosophy goes very well with our team’s spirit.”
American Swan adds that the sales that the brand has witnessed from its own portal as well as through aggregators like Jabong, Myntra, Yebhi, Flipkart, Snapdeal and Homeshop18 is encouraging. Online retail it notes has seen a heavy overlap with social networking and search due to aggressive marketing and strong inclination towards social commerce. This insight has been the driving force behind American Swan opting for Digital Marketing as the primary channel to build the brand as well as drive trials and purchase.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
