MAM
American agency CAA sets foot in India through JV with Kwan
MUMBAI: After IMG and Platinum Rye Entertainment, Los Angeles-based top talent management agency Creative Artists Agency (CAA) has set foot in the Indian market through a joint-venture with Mumbai-based celebrity and sports management agency Kwan Entertainment.
The JV will represent local talent in India and the SAARC nations to create global opportunities for clients in the areas of motion pictures and television (including packaging and sales), music, commercial endorsements, sports consulting, licensing and merchandising, live events, and business development.
CAA‘s India entry was only a matter of time as the agency had set the stage in February by signing Bollywood actress Priyanka Chopra. Its Indian roster also includes Golden Globe-nominated director Shekhar Kapur.
The development comes close on the heels of another American agency Platinum Rye Entertainment picking 50 per cent stake in Mahesh Bhupathi-promoted Globosport‘s Brand Advisory Business.
Earlier, New York-based fashion, sports and talent management company IMG Worldwide had entered into a 50/50 joint-venture with India‘s biggest business house Reliance Industries to form IMG Reliance.
The JV will be led by CAA‘s David Taghioff and Caleb Franklin, along with KWAN CEO and MD Anirban Das Blah and COO Indranil Das Blah. The new company, with more than 60 employees, will be based in Mumbai, with offices in Delhi, Bangalore, and Hyderabad.
Anirban Das Blah was formerly with Globosport as its chief executive officer and has been credited with setting up the agency successfully. After quitting Globosport, Anirban started out on his own with KWAN along with Indranil Das Blah.
CAA president Richard Lovett said, “India‘s robust entertainment industry offers CAA KWAN tremendous opportunities for talent across multiple platforms. In a very short period of time, KWAN has intelligently scaled and diversified their business to maximize this thriving marketplace for their clients. KWAN‘s deep network of relationships, local-market knowledge, and collaborative business philosophy make them a powerful partner in furthering CAA‘s existing business in India and providing our clients with more opportunities.”
Blah said, “We believe that the combination of CAA‘s experience, influence, and expertise, with KWAN‘s extensive knowledge of the Indian entertainment industry, will enable us to provide an unmatched spectrum of services for our clients.”
MAM
PropertyPistol appoints Hemant Bajaj as chief marketing officer
Proptech firm taps global marketing leader to sharpen brand and growth strategy.
MUMBAI: In the fast moving world of proptech, building homes may be the business, but building the brand is just as crucial. Propertypistol, the proptech driven real estate advisory platform, has appointed Hemant Bajaj as its chief marketing officer (CMO) as the company looks to strengthen its brand narrative and accelerate growth across markets. Bajaj will lead the company’s marketing operations across multiple geographies, overseeing brand strategy, integrated marketing initiatives and revenue aligned growth programmes as Propertypistol prepares for its next phase of expansion.
The appointment comes at a time when the proptech sector is seeing rapid digital adoption, with companies increasingly focusing on leadership talent capable of combining technology, data driven marketing and customer experience.
Bajaj brings experience spanning India, South East Asia and the Middle East, where he has worked on scaling brands and leading digital transformation initiatives across multiple industries. His work in the marketing and media ecosystem recently earned him recognition as a ‘Powerhouse Leader’ at the Mastermind Awards in Dubai, highlighting his track record in managing high impact marketing mandates.
Propertypistol founder and managing director Ashish Narain Agarwal said the appointment comes at a pivotal stage in the company’s journey as it looks to strengthen its market presence.
“Hemant’s appointment comes at a defining moment for us. As we scale our market position, it is vital to have leadership that blends strategic vision with executional depth. Hemant’s deep understanding of brand and business alignment will be instrumental as we redefine the proptech landscape,” Agarwal said.
Bajaj said Propertypistol’s technology first approach to real estate advisory was one of the key reasons behind his decision to join the company.
“Propertypistol has established itself as a technology first platform that is redefining how investors navigate the property market. Having led marketing transformations across international borders and fast paced industries, I recognise the exceptional strength of the foundation built here,” he said.
He added that his focus would be on accelerating the company’s digital marketing capabilities while building strategies that deliver sustained value for customers and partners worldwide.
The leadership move reflects Propertypistol’s broader effort to strengthen its executive team as the proptech industry evolves rapidly. With property search, advisory and transactions increasingly shifting online, companies in the sector are investing heavily in marketing intelligence and digital platforms to stay competitive.
By bringing Bajaj on board, Propertypistol is betting that sharper brand positioning and technology led marketing will help it stand out in an increasingly crowded digital real estate marketplace.
