MAM
Ambuja Cement’s parent company rebranded as Holcim Group
New Delhi: Swiss building material major LafargeHolcim, which owns two leading Indian cement manufacturing companies – ACC Ltd and Ambuja Cement has been rebranded as Holcim Group.
The company unveiled a new brand identity with a plan to unite all its market brands. The Swiss major also stated that it committed to playing an essential role to accelerate the world’s transition to a net-zero and inclusive future.
Holcim chief executive officer Jan Jenisch said, “Today marks a milestone for our company in our transformation to become the global leader in innovative and sustainable solutions. Our world is changing in many ways, with population growth, urbanization, and the climate challenge. Our new Group identity sends a signal to the world that we are fully committed to building progress for people and the planet.”
Holcim Group has a presence in 70 markets and owns some brands like ACC, Aggregate Industries, Ambuja Cements, Firestone Building Products, Geocycle, Holcim, and Lafarge.
With its new identity launch, Holcim is reinforcing its focus on making cities greener and infrastructure smarter to improve living standards around the world, with the world’s broadest range of low carbon building materials.
Holcim Group India CEO and Ambuja Cements MD & CEO Neeraj Akhoury said: “This new chapter in our global transformation to become the global leader in innovative and sustainable building solutions is very relevant in India. Both Ambuja Cements and ACC have started their transformation journey to offer sustainable building materials and solutions in India.”
Brands
Tata Consumer Products highlights workplace bias with no repeat campaign
Women often repeat ideas to be heard; Tata campaign spotlights bias
MUMBAI: In many offices, a familiar moment unfolds. A woman shares an idea in a meeting. The room nods politely, then moves on. A few minutes later, someone else repeats the same thought and suddenly it lands.
This International Women’s Day, Tata Consumer Products is drawing attention to that quiet but persistent workplace dynamic through TheNoRepeatCampaign, an initiative that highlights how often women must repeat themselves before their ideas are acknowledged.
Conceptualised by Schbang, the campaign centres on a mockumentary-style film featuring a corporate employee known simply as “Doobara”, which literally means “again”. The character symbolises the many women across workplaces who find themselves restating their ideas during meetings, brainstorms and presentations before they receive recognition.
The campaign is grounded in research that reflects a broader workplace pattern. According to McKinsey & Company’s Women in the Workplace 2024 report, 39 percent of women say they are interrupted or spoken over in professional settings. Research by Perceptyx in 2022 adds to that picture, with 19 percent of women reporting frequent interruptions and 42 percent saying it happens at least sometimes.
Tata Consumer Products head of corporate communications and investor relations Nidhi Verma, said the campaign aims to bring a commonly experienced but rarely discussed bias into the open.
“Workplaces thrive when every voice is heard the first time it speaks. With #TheNoRepeatCampaign, we wanted to shine a light on a bias that many women experience but rarely gets called out openly. By encouraging teams to listen more consciously and acknowledge ideas fairly, we hope to create environments where contributions are valued for their merit, not the number of times they need to be repeated,” she said.
The film cleverly mirrors the very behaviour it critiques. Through deliberate repetition in the storytelling, viewers experience the subtle frustration of having a point overlooked until someone else echoes it back to the room.
The initiative also ties into Tata Consumer Products’ internal SpeakUp culture, which encourages employees to share ideas and feedback openly while emphasising the shared responsibility of listening and acknowledging contributions.
Schbang president of solutions Jitto George, said the insight behind the campaign came from everyday workplace observations.
“The insight was simple but powerful. Many women have experienced moments where their ideas gain traction only after someone else repeats them. We wanted the storytelling to reflect that reality in a way that feels relatable, slightly uncomfortable and difficult to ignore. The mockumentary format helped capture that everyday dynamic while prompting viewers to rethink how conversations unfold in their own workplaces,” he said.
Aligned with International Women’s Day 2026’s theme, “Give To Gain”, the campaign underlines a simple message. When organisations give attention, acknowledgement and visibility to women’s voices, the entire workplace benefits.
After all, when good ideas are heard the first time, they do not need a second attempt.
