Ad Campaigns
Ambuja Cements empowers Gujarat’s coastal communities with CSR initiatives
Mumbai: Ambuja Cements, part of the diversified Adani Portfolio, actively transforms Gujarat’s coastal communities through impactful CSR initiatives. For over 30 years, the company has collaborated with rural populations around its Ambujanagar plant to tackle pressing challenges such as water scarcity, agricultural development, and livelihood enhancement.
In the Gir Somnath district, Ambuja Cements combats salinity ingress, which threatens both agriculture and drinking water sources. Through strategic interventions like check dams, pond deepening, and river interlinking, the region evolves from a ‘Dark Zone’ plagued by severe water depletion to a thriving area with abundant groundwater. These efforts enable farmers to boost crop yields, transitioning from single-crop farming to cultivating three-season crops, which significantly enhances their income and food security.
Beyond water resource management, Ambuja Cements empowers over 44,000 farmers in Saurashtra by promoting improved agricultural practices, animal husbandry, and sustainable farming techniques. The establishment of Self-Help Groups (SHGs) and skilling centers provides local women and youth with financial independence and employment opportunities, underscoring the company’s commitment to gender equality.
“The work of Ambuja Cements has not only replenished our land but also brought new hope to our lives,” says a local farmer from Kodinar. “Now, we can grow three seasons of crops instead of just one.”
Through its CSR initiatives, Ambuja Cements remains dedicated to facilitating sustainable livelihoods for communities where it operates. These grassroots efforts cement the company’s role not only in infrastructure development but also in building resilient communities for the future.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
