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Amazon India launches ‘We Are Amazon’ campaign ahead of Diwali

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Mumbai: Amazon has rolled out a new campaign to celebrate its people who play a key role in delivering a delightful festive season for its customers.

The campaign spotlights Amazon employees, associates, and partners who are making sure that customers have a brighter and safer festive season.

At Amazon, there is a peculiar sense of togetherness and warmth that permeates everything that the Amazonians do. This is reflected in every department, every function, and every delivery. All Amazon employees are unique, but still one in spirit, and they have an opportunity to grow personally and professionally while being their authentic selves while contributing to a greater vision.

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Sharing her thoughts on the campaign, Amazon Stores India & EM vice president of people & experience technology Deepti Varma said, “At Amazon, people are at the heart of all our decision making and we believe that it’s not only good for society but also good for business. “WeAreAmazon” is a simple effort to exhibit gratitude to all our employees who, with their exceptional and unconventional roles, have become builders, innovators, and have successfully delivered services to customers. We are thankful to all these remarkable people who work relentlessly to delight customers while having fun at work, which is in line with our efforts to become “Earth’s Best Employer” and a “Great Place to Work.”

During the festive season, Amazonians come together to serve customers and offer an exceptional shopping experience while ensuring the safe and reliable delivery of customer orders. The season brings in fun, joy, happiness, and warmth across the organisation where each individual, while gearing up for the festive season, is making sure easy processes for their peers, customers, sellers, and partners.

There are Amazonians from diverse backgrounds who have been working for many years and have been part of the celebrations each year at Amazon.

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Senior Manager, Amazon Prime, India senior manager Pallavi Singh believes that teams at Amazon connect deeply and bond with each other, imbibing trust and camaraderie in whatever they do. Amazon India program manager II-payment risk tools Tanujit, who owns tools that help the company prevent bad debt and preserve a risk-free environment for our customers, increased customer shopping during the festive season. It is a crucial time for him and his team to work towards providing customers with a safe shopping experience.

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MAM

Collective Artists Network reshuffles talent leadership

Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee take expanded roles in core division.

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MUMBAI: Collective Artists Network just handed the talent baton to its homegrown stars because when your agents have been building careers this long, it’s time to let them run the show. Collective Artists Network has announced the next phase of leadership for its talent management business, elevating senior agents Fiona D’Souza, Jinal Jhaveri and Arjun Banerjee to expanded roles within the division. The move strengthens the company’s foundational talent arm while it continues to grow into content creation and production-led ventures.

Each of the three has played a significant part in shaping artist careers across films, digital platforms and brand partnerships. Together they now represent the next generation of leadership for Collective’s talent operations, with a continued focus on long-term career building, strong partnerships and adapting representation to a fast-changing media landscape.

Collective Artists Network founder and Group CEO Vijay Subramaniam remains actively involved in guiding artist strategy and key relationships. He said, “Talent management has been the foundation on which Collective was built, and that philosophy continues to guide how we grow the company. As we enter this next phase, it’s important that the people leading this business have both deep context and long-term convictions.”

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Collective Artists Network partner and head of talent Janahavi Rawal added, “Collective’s talent business has always been built on trust, long-term thinking, and a deep understanding of where artists want to go next. Fiona, Jinal, and Arjun have each played an important role in shaping the careers of the artists we represent, and this phase is about empowering our senior agents further while building the right support systems around them.”

The leadership evolution reflects Collective’s belief in promoting from within and creating clear ownership across verticals. In a talent world where yesterday’s agent is tomorrow’s partner, Collective isn’t just reshuffling chairs, it’s handing the spotlight to the people who’ve been quietly directing the show all along.

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