MAM
Amagi’s new identity reflects its global outlook
MUMBAI: It was two months back when Amagi Media Labs decided to revamp its corporate brand theme, logo and visual elements.
The rebranding reflects the many shifts company has undergone in the recent past, as well as its aspirations for future.
”Our spirit and communication, which was about rebellion and establishing a new order now evolves to mirror the new positioning. From being a game changer in TV advertising, we are shifting our focus to sustaining leadership in geo-targeted advertising and cloud based TV broadcasting,” said Amagi Media Labs co-founder Baskar S.
The process of revamping was decided upon in a short form because the company wanted to showcase the new identity at International Broadcasting Convention held at Amsterdam.
Amagi pioneered the concept of geo-targeting in TV advertisements in India, with its patented ad network launch in 2008. With maturing of the industry and wide acceptance of the platform by 2000+ advertisers in the country including HUL, P&G, Wipro, Johnson & Johnson, GSK etc, this industry is anticipated to stage a lot of action in the coming years.
Elaborating on the recent foray into International markets and its connection to rebranding exercise, Baskar added, “The response from global clients in terms of adoption of our cloudporting has been fantastic. We are seeing cloud enabled edge play-out increasingly accepted as the future of TV broadcasting. Our logo reflects our global outlook and aspirations to grow beyond just TV screens.” It currently has established clients in 15 countries.
‘Technology enabled disruption’ is the driving philosophy at Amagi. The newly crafted visual elements is a testimony for the same, with scatters meeting barcodes in vibrant yellow and grey, symbolising technology being flexed to disrupt norms and conventions. The rebranding was done by Seventh Inc, a brand and design consultancy, Bengaluru.
The new website and updated social media pages are already live. The entire re-branding project is expected to be completed by November 2014.
Apart from this, the company will also move into a bigger office in Bengaluru as well as a office in London is expected to start operations from month end.
The agency will roll out communication with its clients, starting today. It has already got a positive feedback from a few of its clienteles.
MAM
Urbanrise unveils Gauri Khan-designed Whispers of Sky in Chennai
Luxury project spans 6.09 acres with 623 residences; celebrity-inspired living launches new campaign.
MUMBAI: Urbanrise just invited Chennai to live like a celebrity because when Gauri Khan designs your home, even the skyline starts posing for the ‘gram. Aditya Birla Group-backed Urbanrise has launched its latest luxury residential project, Whispers of Sky, in Sholinganallur, Chennai, with interiors and design vision led by celebrated designer Gauri Khan. The development, spanning approximately 6.09 acres, comprises 623 premium residences, including 3 BHK units and an exclusive 4 BHK tower featuring corner homes with no shared walls and expansive layouts for enhanced privacy.
To mark the unveiling, Urbanrise released a two-film campaign titled “Welcome to the Celebrity Life”, directed by acclaimed filmmaker Gautham Vasudev Menon. The series showcases Gauri Khan in her dual avatars: as a meticulous designer immersed in materiality and spatial composition, and as a celebrity icon embodying glamour and elevated living. The narrative bridges design excellence with aspirational lifestyle, positioning Whispers of Sky as a landmark address that brings celebrity-inspired living to the city.
The project introduces several standout amenities, including one of Chennai’s first dedicated Pickleball academies, a sport popular among global celebrities alongside a lavish clubhouse with a sky pool, salon, fitness studio and private mini theatre. Every element is curated to reflect privileges, privacy and prestige.
Urbanrise, chairman & managing director Manoj Namburu said, “Customer delight is the benchmark we hold ourselves to. By partnering with the best in design and execution, we ensure our customers are proud owners of homes that exceed expectations. Our collaboration with Gauri Khan Designs matches our organisation’s ethos, and I am confident that the discerning customers of Chennai will love this creation.”
Gauri Khan commented, “The design vision for Whispers of Sky focused on refinement and timeless appeal. The campaign captures that through its detailing and visual treatment.”
The campaign is now live across digital and social platforms. In a city racing toward new skylines, Urbanrise isn’t just building homes, it’s crafting addresses where every resident feels like the star of their own story, one elegantly designed corner at a time.
