MAM
Amagi’s new identity reflects its global outlook
MUMBAI: It was two months back when Amagi Media Labs decided to revamp its corporate brand theme, logo and visual elements.
The rebranding reflects the many shifts company has undergone in the recent past, as well as its aspirations for future.
”Our spirit and communication, which was about rebellion and establishing a new order now evolves to mirror the new positioning. From being a game changer in TV advertising, we are shifting our focus to sustaining leadership in geo-targeted advertising and cloud based TV broadcasting,” said Amagi Media Labs co-founder Baskar S.
The process of revamping was decided upon in a short form because the company wanted to showcase the new identity at International Broadcasting Convention held at Amsterdam.
Amagi pioneered the concept of geo-targeting in TV advertisements in India, with its patented ad network launch in 2008. With maturing of the industry and wide acceptance of the platform by 2000+ advertisers in the country including HUL, P&G, Wipro, Johnson & Johnson, GSK etc, this industry is anticipated to stage a lot of action in the coming years.
Elaborating on the recent foray into International markets and its connection to rebranding exercise, Baskar added, “The response from global clients in terms of adoption of our cloudporting has been fantastic. We are seeing cloud enabled edge play-out increasingly accepted as the future of TV broadcasting. Our logo reflects our global outlook and aspirations to grow beyond just TV screens.” It currently has established clients in 15 countries.
‘Technology enabled disruption’ is the driving philosophy at Amagi. The newly crafted visual elements is a testimony for the same, with scatters meeting barcodes in vibrant yellow and grey, symbolising technology being flexed to disrupt norms and conventions. The rebranding was done by Seventh Inc, a brand and design consultancy, Bengaluru.
The new website and updated social media pages are already live. The entire re-branding project is expected to be completed by November 2014.
Apart from this, the company will also move into a bigger office in Bengaluru as well as a office in London is expected to start operations from month end.
The agency will roll out communication with its clients, starting today. It has already got a positive feedback from a few of its clienteles.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
