AD Agencies
Amagi Planner boasts more personalisation and monetisation features
Mumbai: Amagi, a global player in cloud-based SaaS technology for broadcast and connected TV on Monday launched the advanced version of its content planning and scheduling platform – Amagi Planner. Introduced in 2021, the product makes planning and scheduling of channel programming seamless and cost-effective for digital-first companies.
Amagi Planner enhancements include flexibility in ad break scheduling, pattern-based or repetitive scheduling, alerts, and notifications for overruns, and more such features.
Advanced tagging allows OTT platforms and end-users to access titles with ease through a feature-rich search option while unearthing data on audience preferences for personalised content scheduling, according to the statement. “Amagi Planner also enables its users to build ‘collections’ – short duration titles grouped together – with features that can be added on the fly, such as order of assets, automatic shuffling and pinning of assets, and more,” it added.
The advanced version of the platform makes ad monetisation easier for content owners by facilitating automatic scheduling of fillers and ad breaks. The easy-to-use UI, with its drag and drop functionalities, and its daily and weekly calendars, is a bonus for content owners looking for truly comprehensive scheduling software.
“Amagi’s solutions have always had a two-pronged approach. We want our customers to derive operational efficiency while delivering an elevated viewing experience to their customers, said Amagi co-founder KA Srinivasan. “Amagi Planner is the very epitome of this concept, smoothly blending in automation and AI/ML efficiency to deliver a seamless user experience while offering value adds in the form of viewership insights that will benefit the end-user. We hope to see our customers thrive, and their audiences delighted, with our feature-rich solutions.”
Amagi provides a complete suite of solutions for content creation, distribution, and monetisation to its global clients including ABS-CBN, A+E Networks UK, beIN Sports, CuriosityStream, Discovery Networks, Fox Networks, Fremantle, NBCUniversal, Tastemade, Tegna, Vice Media, USA Today, and Warner Media, among others. The company will be showcasing its products at the NAB Show 2022 in Las Vegas.
AD Agencies
Publicis posts €4.19bn Q1 revenue, 6.4 per cent growth; backs FY outlook
Ad giant signals Q2 acceleration as AI and new deals power momentum
PARIS: Publicis Groupe continues to outperform the industry, delivering a strong start to 2026 under Chairman and CEO Arthur Sadoun. Despite a volatile global macro environment, the company has now outpaced the industry for nearly 20 consecutive quarters.
For Q1 2026, total revenue reached €4,191 million, up from €4,161 million last year, with organic growth of 6.4 per cent. Net revenue, which excludes pass-through costs, stood at €3,460 million, reflecting organic growth of 4.5 per cent.
Exchange rates had a negative impact of €268 million, mainly due to a weaker US dollar and pound sterling. Acquisitions, including Adge.AI and 160over90, contributed an additional €46 million.
Performance across regions was largely positive, with some variation:
- North America, accounting for 59 per cent of net revenue, grew 4.7 per cent
- Europe recorded growth of 3.9 per cent, led by the UK at 6.2 per cent, while France grew 1.6 per cent
- Asia Pacific posted 5.9 per cent growth, driven by China at 11.7 per cent
- Latin America grew 13.3 per cent
- Middle East and Africa declined 5.1 per cent due to geopolitical challenges
AI-powered marketing services, which now make up 86 per cent of the business, grew 5.6 per cent. However, the technology segment, representing 14 per cent of revenue, declined slightly as clients reduced spending on large-scale transformation projects.
Sharing his outlook, Publicis Groupe chairman and CEO Arthur Sadoun said, “Publicis had a very strong start to the year, outperforming the industry for almost 20 quarters in a row despite the volatile macro environment. Organic revenue growth reached 6.4%, leading to 4.5% in net and further increasing the gap with our peers.” He added that the company remains confident of delivering industry-leading performance. “We are confirming our industry-leading organic growth guidance of 4 to 5%, with the 4% rock solid, and a sequential organic growth acceleration in Q2 despite a higher comparable.”
Publicis continued its expansion with the acquisition of Adge.AI in March, followed by 160over90 in April to strengthen its sports and culture marketing capabilities.
Net financial debt stood at €1,156 million at the end of March, reflecting a seasonal shift from the net cash position at the end of 2025. Average net debt over the past twelve months was €1,035 million.
The company has reaffirmed its full-year guidance, expecting net revenue organic growth of 4 to 5 per cent in 2026. It also anticipates an operating margin slightly above 18.2 per cent and free cash flow of approximately €2.1 billion.
With expectations of stronger performance in the second quarter, Publicis remains well positioned to sustain its growth momentum.
