MAM
Amagi Mix to cost-effectively manage media for SMEs
MUMBAI: Revolutionising the media planning and buying business in India, Cloud broadcast and targeted advertising platform provider Amagi has launched an online media planning and buying commerce platform – Amagi Mix. It is targeted at the Small and Medium Enterprises (SMEs). With this, the SMEs are a step closer to tackle the advertising heavy weights and plan to launch television campaigns at an affordable cost.
The plat offers over 50 channels to advertisers to pick from, including regional and national channels to target a specific region. The inbuilt algorithm further strategizes media plans based on the target group, priority markets and the budget. SMEs can also choose to take Amagi’s in-house creative services are further available to SMEs to create spots. The online consultancy is also supported by an offline customer service call centre.
Amagi cofounder Baskar Subramanian said, “We are entering a new market segment that has a great potential. With competition getting local, no brands are national today. The heterogeneity of brands is basically because of the growing demand and constant change in consumer consumption patterns. The need of geo-targeting will increase for brands even while advertising on television.”
By next three years, Subramanian is expecting 20 per cent of advertising by SMEs to happen via Amagi Mix. The network is also launching a television and digital campaign for a month to promote the service.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
