MAM
Amagi Mix to cost-effectively manage media for SMEs
MUMBAI: Revolutionising the media planning and buying business in India, Cloud broadcast and targeted advertising platform provider Amagi has launched an online media planning and buying commerce platform – Amagi Mix. It is targeted at the Small and Medium Enterprises (SMEs). With this, the SMEs are a step closer to tackle the advertising heavy weights and plan to launch television campaigns at an affordable cost.
The plat offers over 50 channels to advertisers to pick from, including regional and national channels to target a specific region. The inbuilt algorithm further strategizes media plans based on the target group, priority markets and the budget. SMEs can also choose to take Amagi’s in-house creative services are further available to SMEs to create spots. The online consultancy is also supported by an offline customer service call centre.
Amagi cofounder Baskar Subramanian said, “We are entering a new market segment that has a great potential. With competition getting local, no brands are national today. The heterogeneity of brands is basically because of the growing demand and constant change in consumer consumption patterns. The need of geo-targeting will increase for brands even while advertising on television.”
By next three years, Subramanian is expecting 20 per cent of advertising by SMEs to happen via Amagi Mix. The network is also launching a television and digital campaign for a month to promote the service.
Brands
Jubilant Foodworks to end Dunkin’ franchise in India
Pizza chain operator will not renew agreement when it expires at end of 2026.
MUMBAI: When the doughnuts stop turning and the coffee goes cold, even a global giant like Dunkin’ can find the Indian market a tough brew to crack. Jubilant Foodworks has decided not to renew its franchise agreement with Dunkin’ when the pact expires on 31 December 2026, according to a Reuters report. The operator, best known for running Domino’s outlets in India, said it would evaluate options for its existing Dunkin’ stores, including a potential sale or transfer of franchise rights, in consultation with the US-based brand.
The decision follows years of underperformance in a market where local tastes and intense competition have made it difficult for international coffee-and-doughnut formats to gain traction. Jubilant, which has increasingly focused on its core pizza business and newer bets like Popeyes, indicated that the exit would not materially affect its financial or operational position.
Dunkin’ accounted for just 0.61 per cent of Jubilant’s revenue in the fiscal year ending 2025 and recorded a loss of approximately Rs 191 million, according to a regulatory filing. The company operated 27 outlets as of December 2025, having shuttered seven stores over the preceding year.
The retreat comes even as Jubilant’s broader business shows signs of momentum. The company reported a 65 per cent rise in quarterly profit for the October to December period, reaching Rs 70.9 crore, up from Rs 42.91 crore a year earlier.
For Jubilant, the exit reflects a sharpening strategic focus. For Dunkin’, it marks another setback in a market that has proven resistant to imported café concepts without significant localisation.
In the cut-throat world of Indian quick-service restaurants, sometimes the sweetest deals are the ones you quietly walk away from leaving more room for the brands that truly rise to the occasion.
