MAM
Amagi Media Labs ropes in LS Krishnan
MUMBAI: Amagi Media Labs has appointed LS Krishnan for a senior leadership position. He will directly report to the management.
Krishnan joins in from Sakal Group where he was working as the head of business.
Amagi co-founder KA Srinivasan said, “It gives me immense pleasure to announce that Krishnan will be joining the Amagi family. He will play an exciting new role in the Amagi growth chart.”
On his new role Krishnan added, “I am excited about my new role in a dynamic company like Amagi. I believe Amagi is paving way for a new segment of TV advertising that is giving SMEs a level playing field to compete with national brands for eyeballs.”
Krishnan comes in with over 25 years of experience in media. He has also worked with Mudra Communications and GroupM.
Based in Bangalore, Amagi Media is a player in smart advertising on TV.
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
