MAM
Amagi Media Labs ropes in LS Krishnan
MUMBAI: Amagi Media Labs has appointed LS Krishnan for a senior leadership position. He will directly report to the management.
Krishnan joins in from Sakal Group where he was working as the head of business.
Amagi co-founder KA Srinivasan said, “It gives me immense pleasure to announce that Krishnan will be joining the Amagi family. He will play an exciting new role in the Amagi growth chart.”
On his new role Krishnan added, “I am excited about my new role in a dynamic company like Amagi. I believe Amagi is paving way for a new segment of TV advertising that is giving SMEs a level playing field to compete with national brands for eyeballs.”
Krishnan comes in with over 25 years of experience in media. He has also worked with Mudra Communications and GroupM.
Based in Bangalore, Amagi Media is a player in smart advertising on TV.
Brands
MakeMyTrip partners with OpenAI to boost AI-powered travel planning
Conversational AI now guides travellers from inspiration straight to booking
GURUGRAM: MakeMyTrip, India’s leading online travel company, has teamed up with OpenAI to bring a fresh twist to AI-driven travel planning. The collaboration integrates OpenAI’s APIs into MakeMyTrip’s app, making it easier than ever for travellers to move from chatting about dream trips to booking them.
The move centres around MakeMyTrip’s Myra interface, a GenAI trip planning assistant that now handles over 50,000 conversations a day in languages ranging from English and Hindi to Tamil, Telugu and Bengali. Myra helps travellers explore options, create itineraries and book flights, hotels and extras without the usual hassle of searching and filtering.
MakeMyTrip co-founder and group CEO Rajesh Magow said, “With OpenAI, we turn curiosity into confident decisions. When travellers start their journey through conversation, MakeMyTrip becomes a seamless extension of that discovery process. AI combined with our travel data makes it possible to deliver personalised, bookable options at scale.”
OpenAI managing director- international Oliver Jay added, “MakeMyTrip is showing how AI can make travel planning feel more like a conversation than a chore. Advanced AI isn’t just about back-end efficiencies, it’s about transforming the way travellers experience and engage with the platform.”
MakeMyTrip has long invested in AI across the travel lifecycle, from inspiration and discovery to booking and post-sales support. Nearly half of Myra’s queries now come from tier-2 and smaller cities, and voice interactions are booming outside metros, making AI travel assistance more accessible than ever.
With this partnership, MakeMyTrip is not just keeping up with AI trends, it’s aiming to lead the way, turning every traveller’s whim into a smooth, bookable adventure.
