MAM
Amagi launches ad monetisation solution in international markets
MUMBAI: Amagi, a targeted TV advertising and cloud-based broadcast infrastructure, has launched its ad monetisation platforms that are uniquely designed for TV networks whose satellite feeds cover countries outside its origin.
“In the last few months, we have witnessed a surge in demand from TV Networks to monetise their pan-regional feeds. Owing to their unique regional structure and demographics, Europe and the Middle East region are emerging as the priority markets for local ad insertion. As a pioneer in targeted TV advertising, we are best positioned to offer local ad insertion platform for these markets,” commented Amagi co-founder KA Srinivasan.
For TV networks reaching Europe and the Middle East, Amagi will now deploy its patented content watermark technology with flexible workflows to replace ad breaks on satellite feeds with local ads. Amagi can watermark any content provided by TV channels and replace such content at local headends based on a pre-determined playlist. The entire solution can operate on existing satellite infrastructure of broadcasters using STORM IRD and Amagi’s enhanced satellite receiver. “STORM IRD can store ads and replace watermarked ads locally while the entire workflow can be managed remotely through a cloud-based user interface. STORM IRD also supports traditional content triggers such as SCTE-35 and DTMF cue tones,” added Srinivasan.
Using Amagi’s proprietary remote ad insertion technology, TV Networks operating on pan-regional feeds can now monetise their ad inventory in Europe and the Middle East. This can result in new revenue streams from these two markets which until now was left un-monetised.
The company has successfully monetised ad inventory in Singapore and other countries in the Asia Pacific region for large TV networks. In India, Amagi runs TV ad network with over 1,000 installations and more than 2,000 advertisers, providing geo-specific ad inventory on some of India’s leading entertainment and news channels.
MAM
De Beers launches ‘A Diamond Is Forever’ centenary book
Visual retrospective traces 100 years of iconic slogan and cultural impact.
MUMBAI: De Beers just dropped a century’s worth of sparkle between two covers because when a four-word line becomes forever, even the book needs a forever title. De Beers Group has released A Diamond Is Forever: The Making of a Cultural Icon 1926–2026, a landmark visual retrospective celebrating 100 years of shaping the modern perception of natural diamonds. The book traces how the brand transformed diamonds from elite heirlooms into universal symbols of love, commitment and personal achievement, with rare archival material, campaign highlights and cultural commentary.
At its core is the legendary 1947 slogan “A Diamond Is Forever,” penned by N.W. Ayer copywriter Frances Gerety. The four words redefined diamonds as eternal promises, earning the title of the 20th century’s greatest advertising slogan from Advertising Age in 1999. The book explores how this idea and others like the “Two Months’ Salary” guideline and the “Right Hand Ring” influenced social rituals, female independence and consumer behaviour worldwide, including in India, where diamonds shifted from gold-centric traditions to emotionally resonant milestones.
Beyond marketing, it showcases collaborations with artists like Pablo Picasso, Salvador Dalí and Raoul Dufy, alongside icons such as Marilyn Monroe and Elizabeth Taylor. Later campaigns, including the 1990s “Shadows” series set to Karl Jenkins’ Palladio, reinforced diamonds as timeless and unique. The narrative also addresses today’s focus on provenance, sustainability and ethical stewardship, positioning natural diamonds as symbols of both enduring love and responsible luxury.
The book arrives as De Beers marks a century of innovation in luxury marketing, from the Great Depression to the era of conscious consumption, offering a rare window into one of advertising’s most enduring brand stories.
In a world where trends fade fast, De Beers didn’t just sell diamonds, it sold forever, and now it’s bound the proof in pages that will outlast even the hardest carat.
