MAM
Amagi files for Rs 1,020 crore IPO to boost tech and cloud expansion
MUMBAI: Clouds, cash, and content Amagi’s IPO play is streaming towards Dalal Street. Amagi Media Labs, the Bengaluru-based SaaS powerhouse fuelling global streaming, has filed its draft red herring prospectus (DRHP) with SEBI for a blockbuster IPO combining fresh equity of up to Rs 1,020 crore and an offer for sale (OFS) of 3.41 crore equity shares.
The fresh issue will fund Rs 667 crore in tech and cloud infrastructure, while also financing future acquisitions and corporate purposes. The IPO will also give early backers including Premji Invest, Norwest Venture Partners, Accel, and Avataar Ventures, a chance to partially exit via the OFS route.
Founded in 2008 by Baskar Subramanian, Srividhya Srinivasan, and Arunachalam Srinivasan Karapattu, Amagi has emerged as a global player in the Media & Entertainment (M&E) technology landscape. Its AI-powered, cloud-native platform supports content providers, OTT distributors, and advertisers in uploading, managing, and monetising video content whether it’s on smartphones, smart TVs, or streaming platforms.
Today, Amagi works with over 45 per cent of the top 50 listed media and entertainment companies by revenue, cementing its position as the go-to “industry cloud” for streaming.
The company is structured into three verticals Cloud Modernisation, Streaming Unification, and Monetisation & Marketplace serving television networks, film studios, production houses, telecom operators, OTT giants, and advertising platforms.
Financially, the company is turning the corner with impressive top-line growth. In FY25, Amagi clocked Rs 1,162 crore in revenue from operations, posting a CAGR of 30.70 per cent from FY23 to FY25. Even more notably, its adjusted EBITDA margin turned positive at 2.02 per cent, bouncing back from -17.69 per cent in FY24 and -20.62 per cent in FY23, a strong indicator of improved operational leverage.
Amagi may also explore a Pre-IPO placement of up to Rs 204 crore, which would reduce the fresh issue proportionally.
Leading the IPO charge are Kotak Mahindra Capital, Goldman Sachs India, Citigroup Global Markets, IIFL Capital, and Avendus Capital, with the listing proposed on both the BSE and NSE.
For a company that started out serving satellite TV channels, Amagi has now become a global cloud-streaming disruptor poised to write its next big chapter on India’s public markets. With video streaming only growing and cloud infrastructure becoming critical, Amagi’s IPO could be the signal investors have been waiting to tune into.
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Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
