AD Agencies
Amagi facilitates the launch of Tennis Channel T2
MUMBAI: Amagi, which works in the area of cloud-based SaaS technology for broadcast and connected TV, has enabled the launch of T2, a new channel from US broadcaster Tennis Channel, exclusively available on Free Ad-supported Streaming TV (FAST) platforms.
Tennis Channel, the only 24-hour, television-based multimedia destination dedicated to both the professional sport and tennis lifestyle, launched T2 on Samsung TV Plus in the US in March.
Tennis Channel is using Amagi Cloudport, a cloud-based channel playout platform that offers broadcast-grade quality with true cloud deployment. In addition, they are leveraging Amagi’s content scheduling services, Master Control Room (MCR) services, and Amagi LIVE, a UHD-ready, cloud-based live orchestration platform for orchestrating broadcast-grade live content on the go.
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“The experience of launching our first FAST channel for tennis in the United States with Amagi has been enriching. The Live-to-VOD functionality from Amagi is extremely valuable to us as it allows effortless switching between live and recorded content. Further, Amagi LIVE supports industry-standard advanced graphics templates, native graphics, HTML, and singular.live. The user experience this delivers is wonderful for tennis fans and we’re excited to bring the sport to a whole new audience” said Tennis Channel International senior VP Andy Reif.
“Having been closely associated with Tennis Channel for over two years now and have worked with them to launch channels in Germany, Austria, Switzerland, the Netherlands, the United Kingdom and India, we are very happy to partner in the launch of Tennis Channel’s 24-hour FAST channel in the United States. Running a live channel can be challenging, especially for a sport such as Tennis where the overall length of the game is often unpredictable. The Amagi LIVE platform is ideal since it offers the flexibility to extend live playout, switch between input sources, and more” said Amagi’s co-founder Srinivasan KA.
AD Agencies
Advertising Rocks Season 4 returns to Goafest 2026 with musical flair
Industry talent takes centre stage as music meets creativity at Goafest
MUMBAI: The spotlight is back on music and marketing as Advertising Rocks Season 4 gears up for a high-energy return at Goafest 2026, promising a louder and more vibrant celebration of creative talent within the industry.
Now in its fourth edition, the platform continues to carve a niche as a space where professionals from advertising, media and marketing step beyond boardrooms to showcase their musical side. Open to solo and duet performers, the competition will unfold across multiple rounds before culminating in a live finale at the festival. Shortlisted participants will also receive complimentary access to Goafest, adding to the appeal.
Each category will feature four finalists, with winners decided through a mix of jury evaluation and audience votes, making the experience interactive as well as competitive. The stakes are equally compelling, with cash prizes ranging from Rs 25,000 to Rs 1,00,000 across categories.
Reflecting on the journey so far, BBH former CEO Subhash Kamath said, “This will be the 4th edition of Advertising Rocks and every year, it’s become better and better. We have some amazing musical talent in our industry and what better stage to perform than at Goafest. I hope we get more entries this time and I’m really looking forward to hearing some fabulous talent.”
Echoing the sentiment, Havas Media Network India chief executive officer Mohit Joshi said, “Season 4 of Advertising Rocks perfectly captures the spirit of our industry, where creativity doesn’t end at the workplace, it finds expression in many forms. At Goafest 2026, we are excited to bring back Season 4, bigger and more vibrant, giving professionals a platform to showcase their musical talent.”
Registrations for the competition are currently open, with entries accepted until April 30. Participants are invited to submit their performances and take a shot at the stage.
Co-hosted by the Advertising Agencies Association of India and The Advertising Club, Goafest 2026 will be held from May 20 to 22 in Goa. With Advertising Rocks returning to the lineup, the festival is set to strike a chord that goes well beyond advertising, blending ideas with rhythm and a touch of showmanship.
