AD Agencies
Amagi enables virtualized playout with Cloudport 3.0
MUMBAI: Aiming to increase operational efficiency, scalability, and cost savings for broadcasterscloud-based broadcast infrastructure and targeted TV advertising platform Amagi has adopted use Cloudport 3.0, the latest version of its cloud-based playout platform.
Cloudport 3.0 enables TV networks to operate virtualized playout on the cloud. This gives TV networks greater flexibility and agility to spin new channels and create regional feeds instantly to keep pace with changing viewer dynamics and preferences. Available as a commercial-off-the-shelf (COTS) platform using Intel servers, Cloudport 3.0 can also be deployed at operator headends while retaining full control over operations with the broadcasters.
The new playout platform is IP-enabled, supports live broadcast, and is 4K UHD compatible. Complete with multi-feed monitoring, the platform offers remote playout management, creating a live MCR-like experience on the cloud.
“Building on the successful global deployments of Cloudport, Amagi has further enhanced the platform’s capabilities in response to the broadcast industry’s evolving needs for virtualized playout,” said Amagi co-founder K A Srinivasan. “With Cloudport 3.0, TV networks can respond to market needs quicker, as well as operate multichannel playout and delivery with zero CAPEX when compared to traditional playout and broadcast models.”
Offered as a platform-as-a-service model, Cloudport 3.0 is packed with advanced features such as near-live asset changes to broadcast playlists, real-time social media integration, and enhanced digital video effects for a better end-user experience.
“Given its flexibility to be hosted on the cloud, Cloudport 3.0 can be used to create broadcast-quality OTT feeds. It can also double up as a cost-effective option to meet disaster recovery needs of TV networks. There is no longer a need for broadcasters to stay invested in expensive, traditional delivery models,” Srinivasan added.
Cloudport 3.0 will be showcased by Amagi at the 2016 NAB Show in Las Vegas, April 16 to 21.
AD Agencies
Publicis Brazil’s creative chief Mauro Ramalho lands the jury chair at Abby Awards 2026
Mauro Ramalho brings 25 years of global advertising firepower to the new creative commerce, use of data and B2B category at Goafest
GOA: The Abby Awards 2026, powered by The One Club and The One Show, has appointed Mauro Ramalho, chief creative officer of Publicis Brazil, as jury chair for its newly launched creative commerce, use of data and B2B category. The announcement, made on 18 March, signals the awards’ intent to bring serious international muscle to a category that sits squarely at the intersection of creativity and commercial performance.
Ramalho is not a name that needs much introduction in global advertising circles. Over 25 years spanning three countries, he has worked at some of the industry’s most creatively restless addresses. At AKQA in San Francisco, he worked across McDonald’s, Nike, Fox, Target, Kraft Foods and GAP, and helped lead “The Lost Ring” for McDonald’s, one of the first alternate reality campaigns and among the most awarded projects of its era. He later moved to Organic in Toronto, bridging the Detroit and Toronto offices on Dodge, Jeep and Chrysler, before spending over a decade building CUBOCC into one of Brazil’s most iconic and innovative independent agencies, which subsequently joined the IPG network.
A stint at FCB followed, where Ramalho led integrated work bridging online and offline, before he joined R/GA São Paulo as vice-president and executive creative director, stitching together the São Paulo office with New York, London, Portland and California on global clients including Verizon, Google, Meta, Samsung, American Express and Heineken. He now heads Publicis Brazil as its chief creative officer.
His trophy cabinet includes Clios, Effies, TikTok awards and MMA Smarties, and he has served on juries at the Andys, TikTok and the Lisbon Awards.
The Abby Awards 2026 is scheduled to take place at Goafest 2026 on 20, 21 and 22 May in Goa.
For Indian advertising, landing a jury chair of Ramalho’s calibre for a category built around data-driven creativity and commerce is a statement of ambition. Goafest just raised its own bar.
