Brands
Alpenliebe unwraps India’s first liquid choco-filled lollipop
MUMBAI: Alpenliebe has dropped a game-changer for sweet tooths everywhere: India’s first-ever lollipop with a gooey choco core. Say hello to Alpenliebe Eclairs Pop, a caramel-coated candy surprise that oozes rich chocolate at the heart of every lick.
Known for its classic Eclairs with that irresistible molten centre, the brand has now taken things up a stick-literally. At just Rs 5 a pop, the Eclairs Pop delivers indulgence in a pocket-sized, on-the-go avatar. Whether you’re a slow licker or a single-bite rebel, this new launch promises a sugar rush with style.
Aimed at teens and young adults who want their cravings satisfied fast and flavorful, the Eclairs Pop is Alpenliebe’s way of turning an ordinary snack into a cheeky, liquid choco-packed moment of bliss.
“With Alpenliebe Eclairs Pop, our aim was to extend a much-loved experience into a new, convenient format. We know how deeply loved the Eclairs’ choco center is – and this product carries that indulgence forward in every way. Teens and young adults are seeking richer, more immersive treats even in everyday formats—and Eclairs Pop is just that. Not a twist, but a natural evolution of what they already enjoy,” said Perfetti Van Melle India director marketing Gunjan Khetan.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
