MAM
Allen Solly launches new campaign conceptualised by Ogilvy
MUMBAI: Allen Solly has launched a new campaign on its theme of Friday dressing. The new TV commercial, conceptualised by Ogilvy & Mather Bangalore, has the core message of “Adios Stressing, Hello Friday Dressing”.
This TVC is done in the form of a musical, and is directed by New York-based director Marc Wilkins. It is one of the first commercials in India to use the Acapella form of music where all instrumentation is done by human vocal chords. Mumbai-based Nomad Films is the producer of this commercial.
Ogilvy Bangalore president Simmi Sabhaney said, “The creative idea comes from a universal human truth, that what we wear hugely influences how we feel. So if you are clad in Friday Dressing, you are bound to be infused with the spirit of a Friday on any day of the week. This lightness is infectious, and can result in an office full of happy people loving what they do, and doing a great job of it.”
Speaking on the new film, Ogilvy Bangalore executive creative director Joono Simon added, “This is the story of a happy office where everyone dresses everyday like it is a Friday. That is, they are smartly coordinated in stylish work casuals from Allen Solly. Which of course removes all stress, keeps their spirits high and gets them to approach work with a relaxed frame of mind.”
The brand‘s vision is to lighten up the workplace. And it does that through a whole new range of work casuals in bold colours, innovative fabric and young fits.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
