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All India Pickleball Association appoints Branquila as their brand agency
Mumbai: All India Pickleball Association (AIPA), the governing body of pickleball in India, announced the appointment of Branquila Brand Ventures (BBV), as their exclusive brand agency in India. Effective immediately, Branquila will manage its comprehensive brand and marketing mandate – digital marketing, public relations, trade marketing, influencer management and creative.
Commenting on the appointment, All India Pickleball Association president Arvind Prabhoo said, “As Pickleball moves into it’s next phase of growth, we’re excited to have Branquila on-board to help us navigate the positioning, placement and promotion of Pickleball in India.” He further added, “We plan to expand Pickleball’s reach and engagement across India, and in that, we look forward to the collaborative journey with Branquila to elevate the game to new heights.”
Branquila Brand Ventures founder & CEO Sandeep Dahiya said, “We are honoured to work with AIPA in promoting pickleball, a sport that has immense potential and appeal in India. AIPA team’s energy and belief in Pickleball is simply infectious, and we look forward to creating a unique and engaging brand presence that resonates with audiences nationwide, across platforms, driving growth and participation in the sport.”
With over five million players across 84 countries, pickleball is one of the fastest-growing sports in the world, known for its accessibility and appeal to all ages ranging from 5 to 70 years old. Pickleball is a racquet sport that combines elements of table tennis, badminton, and tennis and can be played indoors in singles or doubles on a court.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
