Ad Campaigns
ALL – Accor Live Limitless launches new brand campaign in India
Mumbai ALL – Accor Live Limitless unveils its latest campaign, India All-ways on my mind, showcasing the enchanting beauty of India.
The new campaign invites travellers to embark on an extraordinary adventure through the mesmerizing beauty of India, promoting the country’s rich food, culture, and architecture, alongside unforgettable experiences available to guests at over 50 hotels. The latest campaign is an extension of the regional activation, Asia – ALL-ways on my mind, showcasing Accor’s commitment to providing exceptional hospitality experiences across Asia.
With a portfolio of exceptional hotels in India, including Pullman, Grand Mercure, Novotel, Mercure and ibis, Accor ensures that every experience, whether it be adventurous or spiritual, is both comfortable and magical. Guests are invited to discover the wonders of India and experience the renowned hospitality offered by the group’s renowned properties, where modern comforts and thoughtful amenities cater to their every need.
To enhance the travel experience, members of ALL – Accor Live Limitless, Accor’s lifestyle loyalty programme, can enjoy up to 25 per cent off their bookings, inclusive of breakfast, when reserving their stay at any of the group’s properties through the website or mobile app. The membership also offers a range of benefits, including curated experiences, exclusive discounts, priority check-in, last-minute room booking, free upgrades, and more. With ALL – Accor Live Limitless, guests can indulge in the best of everything and create lasting memories.
Accor Sr. vice president of operations – India and South Asia Puneet Dhawan said, “India is a country that is full of life and love. From its flavourful cuisine, and beautiful destinations to its warm-hearted people and exceptional hospitality, there is an endless array of discoveries to be made, and through this campaign, we want India to ALL-ways be on your mind. We hope to welcome you to our incredible hotels in the country and help to make memories that last a lifetime.”
In addition to rewarding experiences, members of ALL – Accor Live Limitless can earn Rewards Points on every stay or dining experience at participating properties. These points can be redeemed for free nights at participating hotels, transferred to partners worldwide, or converted into unforgettable moments through Limitless Experiences such as concerts, sports matches and special dinner events.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
