MAM
Aliagroup bags Pyramid retail branding account
MUMBAI: Aliagroup has bagged the strategic brand creation and branding assignment of Pyramid Food Retail in a multi-agency pitch.
The scope of work covers laying the brand foundation, to creating a brand architecture and design manifestation, including implementation for Pyramid Food retail that proposes to offer a unique value proposition to the consumers.
Aliagroup director Sanjeev Malhotra said, “Aliagroup brief covers the broad spectrum of brand creation and attendant retail branding – from strategy to implementation, and will be executed by its flagship division, DMA.”
This is DMA’s first major assignment in the retail sector.
Aliagroup is a brand consulting firm and it offers a seamless service across strategy, manifesation and implementation through its specialist divisions, providing strategic value-adds to Brand expression and communication.
The group partners over 20 large brand owners in building intangible differentiation and creating strong brand and visual equity for their brands. Aliagroup’s basic strength lies in its deep understanding of nearly two billion Indian and Asian consumers across 70 leading brands in 20 categories.
Brands
Atomberg unveils AC rotary compressor technology at Acrex 2026
Move marks entry into Hvac components with India built solution
MUMBAI: Atomberg Technologies has unveiled a new air conditioner rotary compressor technology at Acrex India 2026, signalling the company’s entry into the Hvac components space and expanding its engineering capabilities beyond consumer appliances.
The compressor has been developed by the company’s B2B engineering arm, Atomberg Innovation Private Limited, which focuses on building engineering solutions for the consumer durables and Hvac ecosystem.
Designed and manufactured in India, the rotary compressor is built for 1.5 tonne air conditioners and integrates high efficiency motor technology with improved noise, vibration and harshness performance. The system also complies with Indian regulatory standards, positioning it as a locally developed alternative in a segment often reliant on imports.
The development marks Atomberg’s latest step in expanding its technology portfolio into Hvac component systems while continuing its push towards indigenous innovation in appliance engineering.
Atomberg Technologies founder and chief executive officer Manoj Meena, said the launch reflects the company’s evolution from appliance innovation to deeper engineering solutions. “Our journey began with reimagining everyday appliances through technologies such as BLDC motors. Today we are building advanced engineering solutions in India, including this AC rotary compressor, as we expand into the Hvac ecosystem,” he said.
Atomberg Innovation operates as an end to end original design manufacturing partner, developing solutions that include motor technologies, integrated drive systems, embedded control platforms and manufacturing capabilities. Its portfolio spans technologies such as air conditioning motors, motor drivers based on field oriented control algorithms, solar tracker motors and drone motors.
The company’s engineering infrastructure covers the full product lifecycle, from electronics design and digital twin modelling to testing and manufacturing through in house facilities such as SMT lines, motor assembly units and automated production systems. This integrated setup allows some products to move from concept to production in as little as three months.
By combining vertically integrated manufacturing with engineering led design, Atomberg aims to strengthen India’s capabilities in advanced appliance components while supporting the broader push for domestic technology development and reduced dependence on imports.
