Brands
Alia threads the needle as Ed-a-Mamma’s AW25 drop grows its green roots
MUMBAI: If childhood had a wardrobe, Ed-a-Mamma wants to make sure it’s stitched with jo and just the right amount of eco-sparkle. Alia Bhatt’s sustainable kidswear label has rolled out its Autumn-Winter 2025 collection, a vibrant, planet-friendly line that turns forest trails, winter skies and classroom giggles into wearable stories for little ones.
What began as a clothing label has now grown into a full universe for babies, kids and mums-to-be spanning apparel, toys, bedding and books. But its AW25 drop circles right back to the brand’s central idea: that children should be free to run wild, dream big and stay kind to the planet while doing it.
The new season introduces playful capsules such as Veggie Wonder, Cuddly Cubs, and Winter Wonderland, designed for infants aged 0-4 and kids aged 4-14. Each capsule feels as if it wandered straight out of a storybook only this one happens to be wearing:
● Gentle, natural fabrics
● AZO-free, non-toxic dyes
● GOTS-certified organic cotton for all infantwear
● Plastic-free buttons and nickel-free trims for extra safety
● GRS-certified recycled polyfill jackets that help divert PET bottles from landfills
● ZDHC-compliant denims crafted with up to 80 per cent less water
● Vegan, cruelty-free, 100 per cent recycled sewing threads
It’s sustainability not as an add-on, but as the stitching that holds the collection together.
“Childhood should be a time of fun, curiosity, and kindness toward each other and the planet,” Alia Bhatt said, adding that every new launch is “a step closer to a world where what they wear, play with, and use every day celebrates them and the Earth.”
While hinting that more launches are around the corner, Bhatt emphasised the brand’s goal of helping children connect with nature from day one.
Ed-a-Mamma’s eco-conscience doesn’t stop at the garments. Its broader mission is woven into small rituals families can adopt together. Every order arrives with a seedball under the brand’s #PlantABeej initiative, transforming unboxing moments into mini environmental acts.
Its packaging is biodegradable, compostable and reusable, with bean-shaped FSC-certified tags that double as bookmarks. Even the scraps find purpose upcycled into toys, potlis and little freebies, ensuring that waste stays out of bins and in playrooms.
The AW25 Collection is available now on www.edamamma.com and in the brand’s flagship stores across Mumbai, Pune, Noida and Bengaluru.
With a collection that combines childlike whimsy, serious sustainability and a sprinkling of winter magic, Ed-a-Mamma isn’t just dressing kids, it’s trying to grow a greener generation, one tiny outfit (and one seedball) at a time.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
