Brands
Alia Bhatt launches Garnier Fructis Triple Nutrition
MUMBAI: Unveiling the latest technology for nourished and strong* hair, Garnier Fructis launched its new range – Triple Nutrition along with its first ever Ambassador Alia Bhatt. This product combines the goodness of olive, almond and coconut oil along with fruit vitamins to provide nourishment and strength to hair from scalp through lengths to tips. Alia Bhatt will soon be seen in an exciting new campaign for Garnier Fructis Triple Nutrition starting late August.
Consisting of a shampoo and conditioner, the Garnier Fructis Triple Nutrition range nourishes and strengthens* hair from scalp through lengths to tips. It makes hair stronger*, restores beautiful shine into hair lengths and works on the ends and helps reduce split-ends. With the goodness of olive, almond, coconut oil and fruit vitamins, usage of Triple Nutrition results into soft, manageable and healthy looking hair, giving them triple the strength*.
Speaking at the event Alia Bhatt said, “To all my fans I say, Fructis has Changed, Change to Fructis. With beneficial ingredients and an exquisite fragrance, Garnier Fructis Triple Nutrition has become the hero for my hair. My hair feels stronger, nourished and has a lovely natural shine. I’m excited to be working with a brand that makes me feel beautiful every day.”
Rupika Raman, General Manager Garnier spoke on the launch saying “Garnier Fructis Triple Nutrition is the latest innovation from Garnier and is specially developed for Indian Women. We’re very excited to be offering this product that cares for both hair and scalp to our consumers and hope to receive a great response. It’s also a great milestone for us to have our first ever ambassador – Alia Bhatt and we look forward to a fabulous journey with her.”
Garnier Fructis Triple Nutrition Shampoo is available at 80 ml for MRP Rs. 69, 175 ml for MRP Rs. 135; 340ml for MRP Rs. 230; sachet: 6.5ml for MRP Rs.3
Garnier Fructis Triple Nutrition Conditioner is available at 80 ml for MRP Rs. 70, 175 ml for MRP Rs. 135; sachet: 7.5ml for MRP Rs.4
Now in bright and vibrant yellow packaging, Garnier Fructis Triple Nutrition Shampoo and Conditioner is available at a store near you.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
