Brands
Alia Bhatt launches Garnier Fructis Triple Nutrition
MUMBAI: Unveiling the latest technology for nourished and strong* hair, Garnier Fructis launched its new range – Triple Nutrition along with its first ever Ambassador Alia Bhatt. This product combines the goodness of olive, almond and coconut oil along with fruit vitamins to provide nourishment and strength to hair from scalp through lengths to tips. Alia Bhatt will soon be seen in an exciting new campaign for Garnier Fructis Triple Nutrition starting late August.
Consisting of a shampoo and conditioner, the Garnier Fructis Triple Nutrition range nourishes and strengthens* hair from scalp through lengths to tips. It makes hair stronger*, restores beautiful shine into hair lengths and works on the ends and helps reduce split-ends. With the goodness of olive, almond, coconut oil and fruit vitamins, usage of Triple Nutrition results into soft, manageable and healthy looking hair, giving them triple the strength*.
Speaking at the event Alia Bhatt said, “To all my fans I say, Fructis has Changed, Change to Fructis. With beneficial ingredients and an exquisite fragrance, Garnier Fructis Triple Nutrition has become the hero for my hair. My hair feels stronger, nourished and has a lovely natural shine. I’m excited to be working with a brand that makes me feel beautiful every day.”
Rupika Raman, General Manager Garnier spoke on the launch saying “Garnier Fructis Triple Nutrition is the latest innovation from Garnier and is specially developed for Indian Women. We’re very excited to be offering this product that cares for both hair and scalp to our consumers and hope to receive a great response. It’s also a great milestone for us to have our first ever ambassador – Alia Bhatt and we look forward to a fabulous journey with her.”
Garnier Fructis Triple Nutrition Shampoo is available at 80 ml for MRP Rs. 69, 175 ml for MRP Rs. 135; 340ml for MRP Rs. 230; sachet: 6.5ml for MRP Rs.3
Garnier Fructis Triple Nutrition Conditioner is available at 80 ml for MRP Rs. 70, 175 ml for MRP Rs. 135; sachet: 7.5ml for MRP Rs.4
Now in bright and vibrant yellow packaging, Garnier Fructis Triple Nutrition Shampoo and Conditioner is available at a store near you.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
