Brands
ALD Automotive and LeasePlan unveils new global mobility brand in India
Mumbai: ALD Automotive I LeasePlan today unveils Ayvens, its new global mobility brand in India, which unites the two companies together under a single common identity. This new brand represents another strategic milestone in the company’s development following the launch of its 3-year strategic development plan in September 2023.
ALD Automotive India was founded in 2005 whereas LeasePlan India in 1999. Today, Ayvens India boasts a fleet of 44,000 vehicles and is the leading vehicle leasing and fleet management company in India. Ayvens is present in over 280 locations across India.
By bringing together complementary capabilities and expertise, the company saw an opportunity to reimagine mobility for the better. This new brand feeds that common purpose by defining the company’s unique position in the market and highlighting what makes it different and the value it brings to customers across all segments. Its new brand promise is to make life flow better by delivering mobility that is simpler, smarter and sustainable.
The combined group Ayvens is positioned to become the leading global sustainable mobility player. With the world’s largest multi-brand EV fleet out of a total fleet of 3.4 million vehicles managed worldwide, the company aims to lead the way to net zero and further shape the digital transformation of the industry.
The new unifying brand creates a powerful identity for two highly reputed industry players through
A new name and a symbol
Ayvens is a memorable, simple yet statutory name which indicates the way forward for progress. It is accompanied by a symbol representing the legacy companies coming together as one team, working towards a common goal, with a strong, stable foundation at its base and an upward fluid form symbolizing progress and dynamism.
The name is solidly endorsed by its globally renowned majority shareholder, Societe Generale.
A new brand tagline
Better with every move captures the company’s underlying mission to deliver “better” mobility through continuous progress for customers, businesses, and the planet.
“Each day is an opportunity to move better, and we all have a role to play. This new brand identity will not only allow our 15,700 employees worldwide to share a new common identity, but it also reflects how we are changing to accompany our clients’ needs for greater choice, freedom and value and will help us increase market and client awareness, as well as attract the very best talent around the world,” confirmed Ayvens group chief executive officer Tim Albertsen.
Ayvens country managing director of India & sub-regional director of Asia Suvajit Karmakar added, “By joining forces, our company is ready to lead the way to the large-scale adoption of sustainable mobility thanks to our size, coverage, service expertise and commitment to innovation. As a major player in the mobility sector, we will leverage our power of leadership to shape the future of mobility and achieve excellence. Ayvens will help ALD & LeasePlan share a new common identity and will further strengthen our vision for helping achieve future objectives.”
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
