Brands
Alcobrew Distilleries launches limited edition pack of ‘Golfer Shot Whisky’
MUMBAI: Alcobrew Distilleries India Pvt Ltd, one of India’s promising liquor manufacturers, has launched a limited edition pack of its premium whisky brand – Golfer's Shot Whisky – a quintessential drink for those who celebrate ‘Good Life’. The limited edition pack will be available across all major markets in India from March 2019.
The Limited Edition Pack is an extension of Good Life Experiences that Golfer's Shot aims to provide to its consumers. The idea will be to celebrate life by being indulged in the blend of flavors and elevating your palates.
Commenting on the launch, Alcobrew Distilleries CMD Romesh Pandita said, “Golfer's Shot Whisky is positioned in the market to offer people a chance to "Taste the Good Life". The plan is to encourage young and affluent consumers to enjoy good things like Music, Food, Social gatherings, Lifestyle among others. We are establishing the Good Life campaign with a 360-degree approach. A digital campaign has been executed on Facebook and Instagram recently and Good Life Experiential Evenings have been done at leading on-premise outlets in select markets. Limited Edition Pack is an extension of the campaign and aims at establishing Golfer' Shot in retail stores through packaging innovation. This is a thematic campaign which will highlight symbols of Good Life; beginning with Good Music.”
Golfer Shot Limited Edition Pack is expected to gain strong acceptance in the Indian market with its distinctive packaging, which brings forth the bold shades of black and gold on its pack and musical instruments symbolising good music. Alcobrew has also put forth a campaign in experiential format to offer the remarkable whisky to consumers. With a nationwide digital and social media campaign, the theme of Golfer’s shot will motivate youth to cherish their moments and create lifetime memories.
The Limited Edition Pack is an outcome of extensive consumer research conducted by the company. Alcobrew endeavors to deliver the best in value with no compromises in quality through continuous innovation.
Brands
Tech2.com returns with AI-driven revamp to guide India’s tech consumers
News18 relaunches legacy tech platform with AI tools and expanded coverage
NEW DELHI: Tech2, one of India’s earliest and most recognisable technology news destinations, is staging a comeback with a fresh, AI-first approach aimed at modern digital consumers.
Originally launched in 2003, Tech2 built a strong following among India’s tech enthusiasts by simplifying complex innovations and guiding purchase decisions. Now, under the umbrella of Network18’s News18, the platform is being reimagined for an era where artificial intelligence is reshaping how users consume and interact with information.
The revamped Tech2 blends AI-powered tools with editorial expertise, aiming to deliver smarter, faster, and more personalised content. While the technology stack gets a significant upgrade, the platform is consciously holding on to its familiar brand identity, creating continuity for long-time users while attracting a new generation.
At its core, the new Tech2 is positioning itself as a decision-making companion for consumers navigating an increasingly complex tech landscape. From gadgets and apps to broader digital ecosystems, the platform plans to widen its editorial scope to reflect how deeply technology now influences everyday life.
A key part of its growth strategy includes expanding into multiple Indian languages, signalling an intent to reach audiences beyond metro cities and tap into the next wave of digital adoption.
The relaunch also strengthens News18’s portfolio of specialised digital properties, which already includes platforms such as CricketNext for cricket coverage, Showsha for entertainment, and Local18 for regional reporting.
With its return, Tech2 is not just revisiting its legacy but attempting to redefine it. In a market flooded with information, the platform’s success will hinge on whether it can turn AI into a genuine utility for users rather than just a buzzword.
