Brands
Alcobrew Distilleries launches limited edition pack of ‘Golfer Shot Whisky’
MUMBAI: Alcobrew Distilleries India Pvt Ltd, one of India’s promising liquor manufacturers, has launched a limited edition pack of its premium whisky brand – Golfer's Shot Whisky – a quintessential drink for those who celebrate ‘Good Life’. The limited edition pack will be available across all major markets in India from March 2019.
The Limited Edition Pack is an extension of Good Life Experiences that Golfer's Shot aims to provide to its consumers. The idea will be to celebrate life by being indulged in the blend of flavors and elevating your palates.
Commenting on the launch, Alcobrew Distilleries CMD Romesh Pandita said, “Golfer's Shot Whisky is positioned in the market to offer people a chance to "Taste the Good Life". The plan is to encourage young and affluent consumers to enjoy good things like Music, Food, Social gatherings, Lifestyle among others. We are establishing the Good Life campaign with a 360-degree approach. A digital campaign has been executed on Facebook and Instagram recently and Good Life Experiential Evenings have been done at leading on-premise outlets in select markets. Limited Edition Pack is an extension of the campaign and aims at establishing Golfer' Shot in retail stores through packaging innovation. This is a thematic campaign which will highlight symbols of Good Life; beginning with Good Music.”
Golfer Shot Limited Edition Pack is expected to gain strong acceptance in the Indian market with its distinctive packaging, which brings forth the bold shades of black and gold on its pack and musical instruments symbolising good music. Alcobrew has also put forth a campaign in experiential format to offer the remarkable whisky to consumers. With a nationwide digital and social media campaign, the theme of Golfer’s shot will motivate youth to cherish their moments and create lifetime memories.
The Limited Edition Pack is an outcome of extensive consumer research conducted by the company. Alcobrew endeavors to deliver the best in value with no compromises in quality through continuous innovation.
Brands
Wow! Momo appoints Sylvia Dutta to lead corporate communications and PR
Ex-Jubilant FoodWorks communications lead swaps pizza for momos as QSR chain sharpens brand push
MUMBAI: From pizza boxes to momo cartons, Sylvia Dutta is on the move. After more than a decade shaping the communications playbook at Jubilant FoodWorks, the former lead for corporate communications has joined Wow! Momo as lead, corporate communications and PR, signalling the fast-growing QSR chain’s intent to double down on brand muscle.
Dutta spent over 14 years at Jubilant FoodWorks, steering communications for marquee brands including Domino’s Pizza, Dunkin’ Donuts, Popeyes and Hong’s Kitchen across India and neighbouring markets. Her tenure saw high-impact campaigns, milestone store launches and crisis communications through periods of rapid expansion in India’s fiercely competitive food services sector.
At Wow! Momo, she steps into a business that has scaled from a single kiosk in 2008 to more than 800 stores across 80 cities, spanning formats such as Wow! Momo, Wow! China, Wow! Chicken and Wow! Kulfi. The company is widely seen as one of India’s fastest-growing homegrown QSR chains, built on a simple product and an aggressive expansion strategy.
Dutta’s remit will cover corporate communications, media relations, reputation management and strategic brand positioning, areas that are becoming critical as QSR players chase scale and investor attention in an increasingly crowded market.
Her career arc runs from newsrooms to boardrooms. She began as a news anchor with Northeast TV before moving into public relations, with early stints at Grey Worldwide and GMR Delhi International Airport. At DIAL, she worked on the launch of Terminal 3 and contributed to international projects, earning internal recognition for execution.
At Jubilant, she rose through the ranks to lead communications, handling everything from external messaging to CSR initiatives. Campaigns under her watch ranged from brand storytelling to public-interest messaging, alongside projects such as documenting Domino’s India journey in a coffee table book.
Dutta described the move as a shift “from one beloved dough to a whole universe of flavour”, underscoring continuity in ambition rather than category.
The hire comes as Wow! Momo looks to deepen its brand narrative beyond product, betting on sharper storytelling to match its breakneck physical expansion. In a market where attention is as contested as appetite, the brief is clear. Build recall, manage reputation and keep the story moving.
From 30-minute deliveries to street-side staples turned national brands, the script has changed. The pace has not.
