MAM
Albert Almeida appointed COO of BookMyShow non-movies
Mumbai: Albert Almeida has been appointed as COO non-movies of BookMyShow (BMS). The new role has been carved out at a time when BMS is taking the lead in building and nurturing an ecosystem for theatre, sports, music concerts and other live experiences and events thereby giving its existing loyal movie going customer base and newer audiences a lot more entertainment choices.
In his new role, Almeida will report to Ashish Hemrajani, founder and CEO of BMS and will lead the next phase of growth and expansion for the company. Albert will drive efficiency and agility within BMS to ensure there’s a sharp focus on each of the non-movie verticals. He will also work with existing and new partners to give consumers access to some of the biggest and most unique entertainment experiences and will be responsible in identifying untapped growth opportunities in the market.
Hemrajani says, “We are excited to have Albert on board and welcome him to BookMyShow. I first worked with him from 1997-1999 and we have stayed friends. Now, as we set out to create, develop and bring to India entertainment experiences which are on par with the best in the world, I am very fortunate to have a talented and experienced colleague to work with alongside. We look forward to setting new standards in this space and are absolutely confident that Albert has the ability to lead this journey.”
Commenting on his new appointment Almeida said, “I am delighted to join the BookMyShow team and look forward to my new role. BookMyShow, over the years, has established itself as a loved brand with clear market leadership. As a loyal consumer of the service I have seen how BookMyShow has constantly redefined the space it operates in and has set a clear vision and roadmap for the entertainment lifecycle of its customers. We see a huge opportunity in the non-movie entertainment space and are committed to driving the next phase of growth from here. I am excited to be a part of this journey as we diversify into new avenues of entertainment.”
Albert Almeida brings with him over 25 years of experience having worked with eminent broadcast, digital media and adverting giants before joining BookMyShow. In his last assignment as COO- Hungama Digital Media Pvt Ltd, he led Hungama Mobile’s domestic and international businesses. He also worked as executive vice president with Sony Entertainment Television for over half a decade during which he led the SET and MAX brands. Before this, he spent over a decade with J Walter Thompson in various roles, the last being as vice president and regional account director on the Unilever business.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
